Content Marketing Lead

Placements24; Centurion; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Home office stipend

Medical, dental, and vision insurance

Remote work environment

Learning and development opportunities

Job summary

Placements24 is seeking a strategic Content Marketing Lead to spearhead our content initiatives in a fully remote role. You will shape a data-driven content strategy, drive organic traffic, and establish thought leadership across blogs, guides, and multimedia formats.

You should bring a proven track record of high-quality writing, SEO mastery, and the ability to manage a remote content team effectively, collaborating with cross-functional marketing partners.

Qualifications

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field is required.
• 5+ years of content marketing experience with a strong portfolio.
• Proven expertise in SEO, content optimization, and audience engagement strategies.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and audience needs.
• Oversee creation, editing, and publishing of blog posts, articles, whitepapers, case studies, social posts, and video scripts.
• Implement SEO best practices to improve organic visibility.
• Manage the editorial calendar to ensure timely content delivery across channels.
• Analyze content performance metrics and provide optimization insights.
• Collaborate with design and marketing teams to ensure brand-aligned, visually appealing content.

Skills

Content marketing

SEO

Writing

Editing

Proofreading

Remote team management

Project management

Storytelling

Education

Bachelor's degree in Marketing/Journalism/English/Communications or related field

Tools

CMS platforms

Marketing automation tools

SEO tools

Job description

About the Role

Our client is looking for a strategic and creative Content Marketing Lead to spearhead their content initiatives in a completely remote capacity. This role is crucial for developing and executing a content strategy that resonates with target audiences, drives organic traffic, and establishes thought leadership. You will lead the creation, curation, and distribution of compelling content across various platforms, ensuring it aligns with the company's brand and marketing objectives. This position requires a talented storyteller with exceptional writing skills, a deep understanding of SEO, and the ability to manage a remote content team effectively. Join us to shape our narrative and amplify our message in the digital space.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of high-quality content, including blog posts, articles, whitepapers, case studies, social media updates, and video scripts.
• Implement SEO best practices to optimize content for search engines and increase organic visibility.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Analyze content performance metrics, providing insights and recommendations for improvement.
• Collaborate with design and marketing teams to ensure content is visually appealing and aligned with brand guidelines.

Requirements

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• 5+ years of experience in content marketing, with a strong portfolio showcasing successful content creation and strategy.
• Proven expertise in SEO, content optimization, and audience engagement strategies.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong project management skills and the ability to manage multiple projects in a remote environment.

Benefits

• Competitive annual salary commensurate with experience.
• Fully remote work arrangement with a home office stipend.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for continuous learning and professional growth in digital marketing.
• A vibrant, inclusive, and collaborative remote company culture.