Content Strategist

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health and wellness benefits

Home office setup allowance

Professional development

Job summary

Placements24 is seeking a strategic Content Strategist to join a fully remote marketing team. You will develop and execute comprehensive content strategies aligned with business goals, drive audience engagement, and guide content creation across blog posts, social media, and multimedia formats.

The role requires data-driven thinking, strong SEO knowledge, and excellent writing and collaboration skills for remote teamwork. A passion for storytelling and brand growth is essential.

Qualifications

• Proven experience as a Content Strategist with a strong portfolio.
• Ability to develop and execute data-driven content strategies.
• Excellent SEO knowledge and content marketing principles.
• Exceptional writing, editing and proofreading skills.
• Proficiency with CMS and analytics tools such as Google Analytics.
• Strong project management and ability to work remotely.

Responsibilities

• Develop and execute a holistic content strategy that supports marketing objectives and brand positioning.
• Conduct audience research and competitive analysis to identify content opportunities.
• Define content pillars, themes, and editorial calendars with a consistent content flow.
• Oversee creation of diverse content formats (blog posts, social media, videos, infographics).
• Implement SEO best practices to improve rankings and organic traffic.
• Analyze content performance metrics to inform future decisions and optimization.

Skills

Content strategy

Data-driven content

SEO

Writing/editing

CMS

Google Analytics

Project management

Remote collaboration

Tools

Google Analytics

CMS

Job description

About the Role

Our client is looking for a strategic and creative Content Strategist to join their fully remote marketing team. In this role, you will be responsible for developing and implementing comprehensive content strategies that align with business goals, enhance brand visibility, and drive audience engagement across various digital channels. You will conduct in-depth audience research, define content pillars, and guide the creation, distribution, and optimization of compelling content. This position requires a deep understanding of content marketing principles, excellent communication skills for remote collaboration, and a passion for storytelling.

Key Responsibilities

• Develop and execute a holistic content strategy that supports marketing objectives, brand positioning, and user journey mapping.
• Conduct audience research and competitive analysis to identify content opportunities and gaps.
• Define content pillars, themes, and editorial calendars, ensuring a consistent and engaging content flow.
• Oversee the creation of diverse content formats, including blog posts, articles, social media updates, videos, and infographics, ensuring quality and adherence to brand voice.
• Implement SEO best practices into content creation to improve search engine rankings and organic traffic.
• Analyze content performance metrics, using data to inform future content decisions and optimize existing content for better engagement and conversion.

Requirements

• Proven experience as a Content Strategist or similar role, with a strong portfolio showcasing successful content initiatives.
• Demonstrated ability to develop and execute data-driven content strategies.
• Excellent understanding of SEO, content marketing principles, and social media platforms.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills, with the ability to manage multiple projects in a remote environment.

Benefits

• Competitive annual salary.
• Fully remote working arrangement, offering maximum flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Allowance for home office setup and professional development.
• Opportunity to shape the content narrative for a growing brand.