Content Marketing Strategist

Placements24; Upington; Hybrid; ZAR 986,000 - 1,479,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Fully remote position

Professional development opportunities

Home office resources

Job summary

Placements24 is seeking a creative and analytical Content Marketing Strategist to develop and execute content strategies that engage audiences, drive leads, and build brand authority, all in a fully remote role.

You will perform audience research, keyword analysis, and competitive reviews, manage a content calendar, optimize content for SEO, and collaborate with marketing, sales, and product teams to support the business.

Qualifications

• Bachelor’s degree in marketing, communications, English, journalism or related field.
• Minimum 5 years of content marketing or digital marketing experience.
• Proven track record of developing content strategies that drive engagement and leads.
• Strong SEO knowledge, CMS experience, and analytics platform familiarity.
• Excellent writing, editing, and storytelling skills with a published portfolio.
• Ability to work independently and thrive in a remote, fast-paced environment.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Conduct audience research, keyword analysis, and competitive reviews to identify opportunities.
• Create and manage a content calendar and oversee production of various formats.
• Optimize all content for SEO to increase visibility and organic traffic.
• Collaborate with marketing, sales, and product teams to support broader initiatives.
• Analyze content performance, measure ROI, and iterate strategies.

Skills

Content marketing

SEO

Analytics

Storytelling

Remote work

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a creative and analytical Content Marketing Strategist to develop and execute impactful content strategies, operating entirely remotely. This role is central to driving audience engagement, lead generation, and brand authority through compelling and valuable content. You will be responsible for understanding our target audience, identifying content gaps, and creating a roadmap that aligns with business objectives. The ideal candidate is a strategic thinker with a passion for storytelling, a deep understanding of SEO and digital marketing, and the ability to produce high‑quality content across various formats, contributing to a thriving remote work culture.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Conduct audience research, keyword analysis, and competitive landscape reviews to identify content opportunities.
• Create and manage a content calendar, overseeing the production of blog posts, white papers, case studies, social media updates, and more.
• Optimize all content for search engines (SEO) to increase visibility and organic traffic.
• Collaborate with marketing, sales, and product teams to ensure content supports broader initiatives.
• Analyze content performance metrics, measure ROI, and iterate on strategies for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, digital marketing, or a similar role.
• Proven track record of developing and executing successful content strategies that drive engagement and leads.
• Strong understanding of SEO, content management systems (CMS), and analytics platforms.
• Excellent writing, editing, and storytelling skills, with a portfolio of published work.
• Ability to work independently, manage projects effectively, and thrive in a remote, fast‑paced environment.

Benefits

• Competitive salary and performance‑based bonuses.
• Fully remote position, offering ultimate flexibility and work‑life balance.
• Access to continuous learning and professional development opportunities.
• Company‑provided resources for a productive home office setup.
• Opportunity to shape content strategy for a growing organization from anywhere in the world.