Content Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical and dental insurance

Professional development

Collaborative culture

Job summary

Placements24 seeks a Content Marketing Strategist for its Bloemfontein team. You will develop and execute a content strategy to drive brand awareness, engagement, and lead generation, across blog posts, white papers, and social updates.

Responsibilities include SEO optimization, keyword research, CMS management, and analytics reporting to refine future campaigns. A Bachelor's in Marketing/Journalism/English and 3–5 years in content roles are expected; Bloemfontein experience is a plus.

Qualifications

• Bachelor's degree in Marketing, Journalism, English, or a related field.
• 3-5 years of experience in content marketing, copywriting, or editorial roles.
• Proven ability to create compelling content for various audiences and platforms.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create high-quality content including blog posts, articles, white papers, case studies, and social media updates.
• Conduct keyword research and implement SEO best practices to increase content visibility.
• Analyze content performance using web analytics tools and provide regular reports with insights and recommendations.
• Collaborate with design, marketing, and sales teams to ensure content consistency and effectiveness.

Skills

Content strategy

SEO

Analytics

Education

Bachelor's degree in Marketing/Journalism/English

Tools

CMS

Google Analytics

Job description

About the Role

Our client, an innovative firm in Bloemfontein , is seeking a creative and data-driven Content Marketing Strategist . This role is responsible for developing and executing a content strategy that drives brand awareness, engagement, and lead generation. You will create compelling content across multiple platforms, optimize it for search engines, and analyze its performance to refine future efforts. This is a prime opportunity for a talented content creator to make a significant impact in the Free State region.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create high-quality, engaging content including blog posts, articles, white papers, case studies, and social media updates.
• Conduct keyword research and implement SEO best practices to increase content visibility.
• Analyze content performance using web analytics tools and provide regular reports with insights and recommendations.
• Collaborate with design, marketing, and sales teams to ensure content consistency and effectiveness.

Requirements

• Bachelor's degree in Marketing, Journalism, English, or a related field.
• 3-5 years of experience in content marketing, copywriting, or editorial roles.
• Proven ability to create compelling content for various audiences and platforms.
• Strong understanding of SEO, content management systems (CMS), and web analytics (e.g., Google Analytics).
• Excellent research, writing, and editing skills, with experience working in the Bloemfontein area beneficial.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering excellent work-life balance.
• Comprehensive medical and dental insurance coverage.
• Opportunities for professional development and attending industry workshops.
• A collaborative and growth-oriented company culture.