Content Marketing Specialist

Placements24; Bloemfontein; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Retirement benefits

Paid training

Supportive team culture

Bloemfontein office location

Job summary

Placements24 in Bloemfontein is seeking a Content Marketing Specialist to join our marketing team. You will create blog posts, website copy, social media updates, and other collateral to educate and convert target audiences.

You will manage a content calendar, perform keyword research, optimize content for SEO, collaborate with design on assets, and analyze performance to refine strategies. The role offers training and development in a collaborative office setting.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 2-4 years of experience in content creation or content marketing.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Understanding of SEO principles and content optimization techniques.

Responsibilities

• Create compelling content for blogs, websites, and social media.
• Develop and manage a content calendar for timely publication.
• Conduct keyword research and optimize content for SEO.
• Collaborate with design to produce content assets.
• Analyze content performance metrics and refine strategies.
• Assist in executing broader marketing campaigns.

Skills

Content marketing

SEO

Editing & proofreading

CMS experience

Team collaboration

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS

Job description

About the Role

Our client is seeking a creative and skilled Content Marketing Specialist to join their marketing team in Bloemfontein . This role is essential for developing engaging content that attracts, educates, and converts target audiences. You will be responsible for creating high-quality blog posts, social media updates, website copy, and other marketing collateral. The ideal candidate has a strong writing ability, a deep understanding of content marketing principles, and a passion for storytelling. This is a great opportunity to contribute to impactful campaigns in a collaborative office environment.

Key Responsibilities

• Create compelling and informative content for various marketing channels, including blogs, websites, and social media.
• Develop and manage a content calendar, ensuring timely publication and consistency.
• Conduct keyword research and optimize content for search engines (SEO).
• Collaborate with the design team to produce visually appealing content assets.
• Analyze content performance metrics and use insights to refine content strategies.
• Assist in the development and execution of broader marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 2-4 years of experience in content creation or content marketing.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) is a plus.
• Ability to work independently and as part of a team in a Bloemfontein office.

Benefits

• Competitive salary and regular performance reviews.
• Comprehensive medical and retirement benefits.
• Paid training and professional development opportunities.
• A supportive and innovative team culture.
• Convenient office location in Bloemfontein .