Content Strategist

Placements24; Bloemfontein; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Salary bonuses

Health + retirement

Career advancement

Work in Welkom

Professional development

Job summary

Placements24 is seeking a strategic Content Strategist to join our Welkom-based team. You will develop and execute a content roadmap aligned with business objectives, creating and distributing engaging content across websites, blogs, social media, and email campaigns.

The role requires strong writing and editing skills, SEO knowledge, and the ability to analyze performance data to refine future strategies. Collaboration with marketing and design teams is essential to maintain consistent brand

Qualifications

• Minimum 4 years of experience in content strategy or related field.
• Proven ability to develop engaging content for diverse audiences and platforms.
• Excellent writing, editing, and proofreading skills with strong grammar and style.
• Experience with SEO best practices and keyword research tools.
• Familiarity with CMS and social media management tools.
• Strong analytical skills to interpret data for content decisions.

Responsibilities

• Develop and implement a comprehensive content strategy that supports goals.
• Plan, create, edit, and publish content for websites, blogs, social media, and campaigns.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Manage the editorial calendar for timely delivery of high-quality content.
• Collaborate with designers and marketers to ensure consistent style and tone.
• Analyze content performance metrics to refine strategies and improve engagement.
• Stay informed on industry trends in content marketing and digital media.

Skills

Content strategy

SEO

Editorial writing

CMS

Analytics

Cross-functional collaboration

Tools

CMS platforms

SEO tools

Google Analytics

Job description

About the Role

Our client is looking for a talented and strategic Content Strategist to join their growing team in Welkom . This role is crucial for developing and executing a content roadmap that aligns with business objectives and enhances brand presence. You will be responsible for planning, creating, and distributing compelling content across various platforms to engage target audiences and drive conversions. The ideal candidate has a strong understanding of content marketing principles, exceptional writing skills, and the ability to analyze content performance to optimize future strategies.

Key Responsibilities

• Develop and implement a comprehensive content strategy that supports marketing and business goals.
• Plan, create, edit, and publish engaging content for websites, blogs, social media, email campaigns, and other digital channels.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Manage the editorial calendar, ensuring timely delivery of high-quality content.
• Collaborate with designers, marketers, and other stakeholders to ensure content is consistent in terms of style, quality, and tone of voice.
• Analyze content performance metrics and use data insights to refine content strategies and improve engagement.
• Stay informed about industry trends and best practices in content marketing and digital media.

Requirements

• Minimum of 4 years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop engaging and effective content for diverse audiences and platforms.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Experience with SEO best practices and keyword research tools.
• Familiarity with content management systems (CMS) and social media management tools.
• Strong analytical skills and the ability to interpret data to inform content decisions.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for career advancement within the company.
• Creative and collaborative work environment in Welkom .
• Support for professional development and training.