Content Creator & Strategist

Placements24; Bloemfontein; Hybrid; ZAR 180,000 - 340,000; Full time

Benefits offered by this job

Hybrid work model

Development opportunities in Welkom

Supportive and creative team

Impactful marketing initiatives

Job summary

Placements24 in Welkom (South Africa) seeks a Content Creator & Strategist to develop and execute compelling content across digital platforms. Shape the brand narrative, drive audience engagement, and support marketing objectives with high-quality content.

The role requires creativity, strategic thinking, and a keen understanding of audience behavior. You will produce diverse formats, optimize distribution for maximum reach, and contribute to a strong online presence for the company.

Qualifications

• Proven experience as a Content Creator or Content Strategist with a strong portfolio.
• Excellent writing, editing, and proofreading skills with keen attention to detail.
• Proficiency in CMS and social media platforms.
• Understanding of SEO best practices for content optimization.
• Creative thinker with strong analytical skills and adaptability to digital trends.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing goals.
• Create engaging and SEO-optimized content across formats.
• Manage content calendars and ensure timely publication across channels.
• Analyze content performance and optimize strategies for engagement and reach.
• Collaborate with the marketing team on new content ideas and campaigns.

Skills

Content creation

Content strategy

SEO knowledge

CMS proficiency

Job description

About the Role

Our client in Welkom is seeking an innovative Content Creator & Strategist to develop and execute compelling content across various digital platforms. You will play a key role in shaping the brand's narrative, driving audience engagement, and supporting marketing objectives through high-quality content. This position requires a blend of creativity, strategic thinking, and a keen understanding of audience behavior. The ideal candidate will be adept at producing diverse content formats and optimizing their distribution to achieve maximum reach and impact, fostering a strong online presence for the company.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing goals and target audience needs.
• Create engaging and SEO-optimized content, including blog posts, articles, social media updates, website copy, and video scripts.
• Manage content calendars, ensuring timely delivery and consistent publication across all channels.
• Analyze content performance using analytics tools, identifying trends and optimizing strategies for better engagement and reach.
• Collaborate with the marketing team to brainstorm new content ideas and campaigns.

Requirements

• Proven experience as a Content Creator or Content Strategist, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Proficiency in content management systems (CMS) and social media platforms.
• Understanding of SEO best practices and how to optimize content for search engines.
• Creative thinker with strong analytical skills and the ability to adapt to evolving digital trends.

Benefits

• Competitive compensation package.
• Hybrid work model providing flexibility.
• Opportunities for professional development in Welkom.
• A supportive and creative team environment.
• Contribution to impactful marketing initiatives.