Content Marketing Strategist

Placements24; Rustenburg; Hybrid; ZAR 279,000 - 469,000; Full time

Benefits offered by this job

Remote work option

Team meetups in Rustenburg

Professional development

Job summary

Placements24 is seeking a creative Content Marketing Strategist in Rustenburg to develop and execute content initiatives that build brand authority, drive organic traffic, and nurture leads. You will own the content lifecycle from ideation to distribution and performance analysis, working with a team to deliver high-quality narratives.

Ideal candidates have proven content marketing experience, strong writing and SEO skills, and a degree in Marketing or related field.

Qualifications

• Proven experience as Content Marketing Strategist or similar role.
• Excellent writing, editing, and storytelling with attention to detail.
• Strong understanding of SEO and content optimization techniques.
• Experience with CMS and marketing automation platforms.

Responsibilities

• Develop and manage a comprehensive content marketing strategy with editorial calendars.
• Create, edit and proofread blog posts, whitepapers, case studies, site copy and social updates.
• Perform keyword research and apply SEO best practices to boost organic traffic.
• Analyze content performance metrics and ROI to refine strategies.
• Collaborate with SMEs, designers and marketing team to produce engaging content.

Skills

Excellent writing

Editing

Storytelling

SEO knowledge

Content strategy

Education

Bachelor's degree in Marketing

Tools

CMS

Marketing automation

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to develop and execute compelling content initiatives from their base in Rustenburg . This role is integral to building brand authority, driving organic traffic, and nurturing leads through high-quality, relevant content. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis, ensuring alignment with our overall marketing objectives. This is an exciting opportunity for a skilled storyteller and strategist to shape impactful narratives within the thriving North West business landscape.

Key Responsibilities

• Develop and manage a comprehensive content marketing strategy, including editorial calendars and content distribution plans.
• Create, edit, and proofread high-quality content such as blog posts, whitepapers, case studies, website copy, and social media updates.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic.
• Analyze content performance metrics, measure ROI, and use data to refine content strategies for continuous improvement.
• Collaborate with subject matter experts, designers, and other marketing team members to produce engaging and informative content.
• Stay abreast of industry trends, competitor content, and audience needs to ensure content remains relevant and competitive.

Requirements

• Proven experience as a Content Marketing Strategist , Content Manager, or similar role.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in analyzing content performance data and using insights to drive strategy.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to work remotely with occasional team meetups in Rustenburg .
• Professional development opportunities to enhance content marketing skills.
• A creative and collaborative environment fostering innovation.
• Chance to build valuable content assets for a growing company in the North West province.