Content Strategist

Placements24; Mtubatuba Local Municipality; Ibrido; ZAR 420.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Professional development opportunities

Descrizione del lavoro

Placements24 in Richards Bay, KwaZulu-Natal, seeks a strategic Content Strategist to develop and oversee content across web, social, email, and print. You will align content with marketing goals, SEO best practices and audience engagement, collaborating with marketing, sales, and product teams.

This hybrid role supports brand storytelling and digital presence. The ideal candidate will have strong writing, SEO, CMS (WordPress), and analytics skills, with a track record of delivering high-quality

Competenze

• Proven experience as Content Strategist, Content Marketing Manager, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Solid understanding of SEO principles and keyword research tools.
• Experience with CMS such as WordPress.
• Proficiency in using web analytics tools (Google Analytics).
• Strong project management and organizational skills.
• Ability to translate complex information into clear content.
• Excellent communication and collaboration skills.

Mansioni

• Develop and execute comprehensive content strategies that support marketing and business objectives.
• Plan and manage the editorial calendar across all relevant channels.
• Create, edit, and proofread high-quality content, including blog posts, articles, website copy, social media updates, and marketing collateral.
• Conduct keyword research and implement SEO best practices to increase organic visibility.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, videographers, and other content creators to produce engaging multimedia content.
• Ensure brand consistency in tone, voice, and messaging across all content.
• Stay informed about industry trends and emerging content marketing best practices.
• Manage content distribution and promotion efforts.

Conoscenze

Content strategy

SEO

Keyword research

Editing & proofreading

Editorial calendar management

Content writing

Project management

Communication

Collaboration

Formazione

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Strumenti

WordPress

Google Analytics

Descrizione del lavoro

About the Role

Our client, a prominent organization based in Richards Bay, KwaZulu-Natal, is seeking a strategic and creative Content Strategist to join their growing team. This role is responsible for developing and overseeing content strategies that align with business objectives and resonate with target audiences. You will be tasked with planning, creating, and distributing compelling content across various platforms, including web, social media, email, and print. The ideal candidate will have a deep understanding of content marketing principles, SEO best practices, and audience engagement techniques. You will work closely with marketing, sales, and product teams to ensure content is on-brand, accurate, and effective in achieving campaign goals. This hybrid role offers the chance to contribute meaningfully to brand storytelling and digital presence in Richards Bay, KwaZulu-Natal.

Key Responsibilities

• Develop and execute comprehensive content strategies that support marketing and business objectives.
• Plan and manage the editorial calendar across all relevant channels.
• Create, edit, and proofread high-quality content, including blog posts, articles, website copy, social media updates, and marketing collateral.
• Conduct keyword research and implement SEO best practices to increase organic visibility.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, videographers, and other content creators to produce engaging multimedia content.
• Ensure brand consistency in tone, voice, and messaging across all content.
• Stay informed about industry trends and emerging content marketing best practices.
• Manage content distribution and promotion efforts.

Requirements

• Proven experience as a Content Strategist, Content Marketing Manager, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in using web analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills.
• Ability to translate complex information into clear and engaging content.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Competitive salary and benefits package in Richards Bay, KwaZulu-Natal.
• Opportunity to shape the voice and narrative of a respected brand.
• Hybrid work model offering flexibility.
• Collaborative and innovative work environment.
• Professional development opportunities and training.
• Contribution towards career growth and advancement.