Content Marketing Strategist - Brand Storytelling

Placements24; Centurion; Hybride; ZAR 420 000 - 540 000; Plein temps

Avantages offerts par ce poste

Competitive salary 420k–540k ZAR

Performance-based incentives

Medical aid coverage

Professional development opportunities

Flexible hybrid working

Creative and collaborative environment

Career advancement potential

Employee assistance program

Résumé du poste

Placements24 is seeking a creative Content Marketing Strategist to join its Centurion marketing team. You will shape the voice and narrative, oversee content life cycle, and align content with business goals across blogs, social, email, and media partnerships.

You bring 3–5 years of content marketing experience, strong SEO knowledge, WordPress proficiency, and the ability to collaborate with cross-functional teams in a dynamic South African market.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3–5 years of experience in content marketing, content strategy, or copywriting in B2B/B2C environments.
• Proven ability to create compelling content across formats and platforms.
• Strong SEO understanding and keyword research skills.
• Experience with WordPress and CMS platforms.
• Proficiency in using web analytics tools to measure content performance.
• Excellent writing and editing skills with strong storytelling ability.
• Collaborative, cross-functional team experience in Centurion, Gauteng.

Responsabilités

• Develop and implement a comprehensive content marketing strategy.
• Create and manage an editorial calendar for all channels.
• Oversee creation of blog posts, white papers, case studies, infographics, videos, and social updates.
• Conduct keyword research and apply SEO best practices.
• Collaborate with subject matter experts and freelancers/agencies.
• Distribute content across website, blog, social media, newsletters, and partner publications.
• Analyze content performance with analytics tools and SEO tools.
• Optimize existing content for better rankings and engagement.
• Ensure content adheres to brand guidelines and tone of voice.
• Develop content strategies for lead generation and nurture campaigns.
• Stay current with industry trends and competitor strategies.
• Manage content promotion and influencer outreach where appropriate.
• Build relationships with content creators and media partners.
• Contribute to buyer personas and customer journey mapping.
• Report on content marketing performance and business impact.

Connaissances

Content marketing

Content strategy

Copywriting

SEO basics

WordPress CMS

Editorial calendar

Formation

Bachelor's degree in Marketing or related field

Outils

WordPress CMS

Google Analytics

Description du poste

About the Role

Our client is looking for a creative and strategic Content Marketing Strategist to join their dynamic marketing department in Centurion, Gauteng . This role is central to developing and executing a compelling content marketing strategy that enhances brand visibility, engages target audiences, and drives inbound leads. You will be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis, across a variety of digital platforms. The ideal candidate has a passion for storytelling, a keen understanding of SEO principles, and proven experience in managing content calendars and editorial workflows. This is a fantastic opportunity to shape the voice and narrative of a growing brand in the competitive South African market. You will work collaboratively with design, social media, and product teams to ensure content is engaging, on-brand, and aligned with overarching marketing goals. If you are a wordsmith with a strategic mind and a knack for creating impactful content, this role in Centurion is for you. We are committed to fostering a creative environment where innovative ideas are encouraged and valued.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with business objectives and target audience needs.
• Create and manage a detailed editorial calendar, ensuring a consistent flow of high-quality content across all relevant channels.
• Oversee the creation of diverse content formats, including blog posts, articles, white papers, case studies, infographics, videos, and social media updates.
• Conduct thorough keyword research and implement SEO best practices to maximize content visibility and organic reach.
• Collaborate with internal subject matter experts and external freelancers/agencies to produce engaging and informative content.
• Manage content distribution across various platforms, including website, blog, social media, email newsletters, and partner publications.
• Analyze content performance using web analytics tools (e.g., Google Analytics) and SEO tools, identifying what resonates with the audience and areas for improvement.
• Optimize existing content for better search engine rankings and user engagement.
• Ensure all content adheres to brand guidelines, tone of voice, and quality standards.
• Develop content strategies for lead generation and nurturing campaigns, working closely with the marketing automation team.
• Stay current with industry trends, competitor content strategies, and emerging content marketing best practices.
• Manage content promotion efforts, including social media sharing and influencer outreach where appropriate.
• Build and maintain relationships with key content creators and media partners.
• Contribute to the development of buyer personas and customer journey mapping.
• Report on content marketing performance and its impact on key business metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3-5 years of experience in content marketing, content strategy, or copywriting, preferably within a B2B or B2C marketing environment.
• Proven ability to create compelling and engaging content across different formats and platforms.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in using web analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent written and verbal communication skills, with exceptional editing and proofreading abilities.
• Familiarity with social media marketing and distribution strategies.
• Ability to manage projects, deadlines, and multiple priorities effectively.
• Creative thinking and a passion for storytelling.
• Experience in video content strategy is a plus.
• Strong organizational skills and attention to detail.
• Collaborative spirit and ability to work well with cross-functional teams in Centurion, Gauteng .

Benefits

• A competitive annual salary ranging from 420,000 ZAR to 540,000 ZAR.
• Performance-based incentives and bonuses.
• Comprehensive medical aid coverage and retirement annuity contributions.
• Opportunities for professional development, including courses and workshops.
• Flexible hybrid working arrangements.
• A creative and collaborative work environment in Centurion .
• Exposure to a variety of industries and challenging projects.
• Generous paid time off.
• Team-building activities and company social events.
• Modern office facilities and resources.
• Potential for career advancement within the organization.
• Employee assistance program for well-being support.