Content Marketing Executive

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance coverage

Professional development opportunities

Job summary

Placements24 is seeking a Content Marketing Executive for their Welkom team. You will craft and distribute valuable content across various channels to attract and retain a defined audience, aligning with brand voice and marketing goals.

Responsibilities include developing content strategies, creating engaging narratives, and collaborating with design and marketing to produce assets. A hybrid work setup and opportunities for professional development are offered.

Qualifications

• Proven experience in Content Marketing with published work.
• Excellent writing/editing/proofreading skills with strong storytelling.
• SEO proficiency and CMS/analytics experience.
• Ability to translate complex ideas into clear content.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to drive traffic and leads.
• Create high-quality content for blog posts, articles, website copy, case studies, whitepapers, and social media.
• Optimize content for SEO and track performance.
• Manage editorial calendar and ensure timely delivery across channels.
• Collaborate with design and marketing to produce compelling content assets.
• Analyze content metrics to identify improvements.

Skills

Content marketing

SEO

CMS

Editorial planning

storytelling

Education

Bachelor's degree in Marketing/English/Journalism/Communications

Tools

Google Analytics

Job description

About the Role

Our client is seeking an innovative and detail-oriented Content Marketing Executive to join their growing marketing team in Welkom . This role is pivotal in crafting and distributing valuable content across multiple channels to attract and retain a clearly defined audience, ultimately driving profitable customer action. You will be responsible for developing content strategies, creating compelling narratives, and ensuring content aligns with brand voice and marketing objectives. This is an exciting opportunity for a creative storyteller to shape the brand's voice and impact its market presence within a supportive and forward-thinking organization.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy that supports business goals and drives traffic and leads.
• Create high-quality, engaging content for various platforms, including blog posts, articles, website copy, case studies, whitepapers, and social media updates.
• Optimize content for search engines (SEO) to improve organic visibility and search rankings.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Collaborate with design and marketing teams to produce visually appealing and impactful content assets.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement.

Requirements

• Proven experience as a Content Marketing Executive or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with a keen understanding of storytelling and brand voice.
• Proficiency in SEO best practices and experience using content management systems (CMS) and analytics tools.
• Ability to conduct research and translate complex ideas into clear, engaging content.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work arrangement offering a blend of office collaboration and remote flexibility.
• Comprehensive health insurance coverage and wellness programs.
• Opportunities for professional development, including courses and conferences.
• A collaborative team environment in Welkom that encourages creativity and professional growth.