Content Marketing Manager

Placements24; Siyancuma Local Municipality; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical and retirement benefits

Professional development

Hybrid work options

Job summary

Placements24 in Upington is seeking an experienced Content Marketing Manager to lead our content initiatives and align them with business objectives. You will oversee creation, distribution, and optimization across blogs, social media, email, and webinars to drive brand awareness and qualified leads.

The ideal candidate will storytell with strong analytics, SEO expertise, and a proven track record of producing engaging content that resonates with target audiences while delivering measurable

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum 6 years of experience in content marketing or related roles.
• Proven success in developing content strategies that drive engagement and lead generation.
• Strong SEO, distribution, and analytics skills.

Responsibilities

• Develop and implement a content marketing strategy aligned with overall marketing goals.
• Oversee creation of high-quality content across formats (blogs, articles, case studies, infographics, videos).
• Manage content distribution across channels, including social media, email, and website.
• Optimize content for SEO to increase organic visibility and traffic.
• Analyze content performance metrics, track ROI, and provide actionable insights for optimization.
• Collaborate with internal teams (sales, product, design) to ensure content accuracy and relevance.

Skills

Content marketing

Storytelling

Writing

Analytics

Collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

SEO tools

Analytics platforms

Job description

About the Role

Our client is seeking an experienced and strategic Content Marketing Manager to lead their content initiatives in Upington . This role is responsible for developing and executing a comprehensive content marketing strategy that aligns with business objectives, drives brand awareness, and generates qualified leads. You will oversee the creation, distribution, and optimization of engaging content across various channels, including blogs, social media, email, and webinars. The ideal candidate is a compelling storyteller, possesses strong analytical skills, and has a proven track record of creating content that resonates with target audiences and achieves measurable marketing goals.

Key Responsibilities

• Develop and implement a robust content marketing strategy aligned with overall marketing goals.
• Oversee the creation of high-quality, engaging content across multiple formats (blog posts, articles, case studies, infographics, videos).
• Manage content distribution across various channels, including social media, email, and website.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Analyze content performance metrics, track ROI, and provide actionable insights for optimization.
• Collaborate with internal teams (sales, product, design) to ensure content accuracy and relevance.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum 6 years of experience in content marketing or related roles.
• Proven success in developing and executing content strategies that drive engagement and lead generation.
• Strong understanding of SEO, content distribution, and analytics tools.
• Excellent writing, editing, and storytelling skills.
• Experience managing content calendars and working with cross-functional teams.

Benefits

• Competitive salary and performance-based bonuses in Upington .
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and attending industry conferences.
• A stimulating and collaborative work environment.
• Generous paid time off and flexible hybrid work options.