Creative Content Strategist for Digital Media

Placements24; Gauteng; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Provident fund

Career development opportunities

Industry events access

Bonuses

Vibrant office culture

Job summary

Placements24 is seeking a Content Strategist to lead content initiatives across social, blogs, and video channels. You will shape audience-focused campaigns, collaborate with writers and designers, and drive engagement through data-informed strategies.

The role blends in-office collaboration with remote flexibility, based in Tembisa, Gauteng. Ideal candidates bring 3+ years in content strategy within arts/entertainment, strong writing/editing skills, and proficiency in analytics and CMS tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3+ years of content strategy, digital marketing, or social media management experience.
• Expertise in CMS usage and digital analytics, plus SEO knowledge.

Responsibilities

• Develop and implement content strategies across social media, blogs, video platforms and other channels.
• Conduct audience research to identify trends, interests and engagement opportunities.
• Collaborate with writers, designers and videographers to produce high-quality content.
• Manage content calendars, ensuring timely delivery and consistent brand messaging.
• Analyze content performance and provide actionable optimization insights.
• Stay updated on digital marketing trends and emerging platforms.
• Oversee content partnerships and influencer collaborations.
• Ensure content aligns with brand guidelines and marketing objectives.
• Contribute to brand storytelling and narrative development.
• Plan and execute A/B tests for content variations.

Skills

Content strategy

Digital marketing

Social media management

Copywriting

Editing

CMS proficiency

Analytics tools

SEO

Project management

Audience research

Video editing

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

Adobe Photoshop

Premiere Pro

Job description

About the Role

Our client, a dynamic force in the digital entertainment space, is seeking a highly imaginative and strategic Content Strategist to join their growing team. This role is pivotal in shaping the narrative and engagement strategy across various digital platforms. You will be instrumental in conceptualizing and executing innovative content campaigns that resonate with diverse audiences. The ideal candidate possesses a deep understanding of digital trends, audience behaviour, and the nuances of content creation for maximum impact. This is an exciting opportunity to make a significant contribution to a forward-thinking company in the vibrant arts and entertainment sector. The position offers a blend of in-office collaboration and remote flexibility, fostering a productive and dynamic work environment in Tembisa, Gauteng, ZA.

Key Responsibilities

Develop and implement comprehensive content strategies across social media, blogs, video platforms, and other digital channels. Conduct in-depth audience research to identify trends, interests, and engagement opportunities. Collaborate with creative teams, including writers, designers, and videographers, to produce high-quality, engaging content. Manage content calendars, ensuring timely delivery and consistent brand messaging. Analyze content performance metrics and provide actionable insights for optimization. Stay abreast of the latest digital marketing trends and emerging platforms. Manage content partnerships and influencer collaborations. Ensure all content aligns with brand guidelines and marketing objectives. Contribute to the overall brand storytelling and narrative development. Plan and execute A/B tests for content variations to maximize engagement.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience (3+ years) in content strategy, digital marketing, or social media management, preferably within the arts and entertainment industry. Exceptional writing, editing, and communication skills. Proficiency in content management systems (CMS) and digital analytics tools (e.g., Google Analytics, social media analytics). Strong understanding of SEO principles and content optimization techniques. Demonstrated ability to develop creative and engaging content concepts. Experience with graphic design tools or video editing software is a plus. Excellent project management and organizational skills. Ability to work effectively both independently and as part of a collaborative team. Passion for the arts and entertainment industry is highly desirable. Familiarity with content marketing platforms and tools. Experience in persona development and customer journey mapping.

Benefits

Our client offers a competitive remuneration package, including a generous salary of Rand per annum, and a comprehensive benefits package. This includes medical aid contributions, a provident fund, and ample opportunities for professional development and career advancement within the company. Employees benefit from a hybrid work model, offering flexibility and work-life balance. Additional perks include performance-based bonuses, access to industry events, and a vibrant, creative office culture. Join a team where your contributions are valued and your creative potential can truly flourish.