Content Marketing Manager

Placements24; Polokwane; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Vibrant startup environment

Job summary

Placements24 in Polokwane, Limpopo, seeks a Content Marketing Manager to elevate brand presence and drive customer engagement. You will own the content strategy, oversee creation, distribution, and performance analysis, and collaborate with design, product, and sales teams to ensure brand consistency.

You will develop content across blogs, web copy, social media, white papers, and case studies, optimize for SEO, manage an editorial calendar, and stay ahead of industry trends while leading

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3+ years of content marketing or digital marketing experience.
• Proven content strategy success with measurable results.
• Excellent writing, editing, and proofreading.
• Strong SEO knowledge and content optimization.
• CMS and marketing automation experience.
• Social media fluency and content strategy.
• Analytical skills to interpret performance data.
• Ability to manage multiple projects and meet deadlines.
• Experience in technology sector preferred.

Responsibilities

• Develop and implement a content marketing strategy aligned with overall marketing and business goals.
• Create engaging and high-quality content, including blog posts, articles, website copy, social media updates, white papers, and case studies.
• Manage the editorial calendar and oversee the production schedule for all content.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and report on key insights.
• Collaborate with design, product, and sales teams to ensure content accuracy and alignment with brand messaging.
• Stay up-to-date with industry trends and best practices in content marketing and digital media.
• Manage relationships with freelance writers and other content creators as needed for campaigns originating from Limpopo .

Skills

Content marketing

SEO

CMS

Analytics

Copywriting

Project management

Stakeholder comms

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Tools

CMS

Marketing automation

Job description

About the Role

Our client, a rapidly growing technology startup in Polokwane, Limpopo , is seeking a creative and strategic Content Marketing Manager to elevate their brand presence and drive customer engagement. This role is pivotal in developing and executing a comprehensive content strategy that resonates with target audiences and supports business objectives. You will be responsible for all aspects of content creation, distribution, and performance analysis. The position requires a blend of creative flair, marketing acumen, and strong analytical skills. This is an exciting opportunity to make a significant impact on a dynamic company, shaping its narrative and expanding its reach within the local market and beyond. The role is based in our client's offices in Polokwane , fostering a collaborative and innovative work environment.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with overall marketing and business goals.
• Create engaging and high-quality content, including blog posts, articles, website copy, social media updates, white papers, and case studies.
• Manage the editorial calendar and oversee the production schedule for all content.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and report on key insights.
• Collaborate with design, product, and sales teams to ensure content accuracy and alignment with brand messaging.
• Stay up-to-date with industry trends and best practices in content marketing and digital media.
• Manage relationships with freelance writers and other content creators as needed for campaigns originating from Limpopo .

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3+ years of experience in content marketing, digital marketing, or a similar role.
• Proven track record of developing and executing successful content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Proficiency in social media platforms and their content strategies.
• Analytical skills to measure content performance and derive actionable insights.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working within the technology sector is a plus.
• Strong communication and interpersonal skills, beneficial for team collaboration in Polokwane .

Benefits

• Our client offers a competitive salary, performance-based bonuses, opportunities for professional development, and a vibrant work environment.
• Contribute to the growth of an exciting startup and work with a passionate team in Polokwane .
• Enjoy direct impact and significant responsibility within the company.
• This role provides a fantastic stepping stone for career growth in the marketing field within South Africa .