Content Marketing Manager

Placements24; LegKraal Gate; On-site; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Comprehensive benefits

Professional growth

Team events

Job summary

Placements24 is seeking a highly creative Content Marketing Manager for its Mahikeng office in the North West, ZA. You will lead content strategy, develop compelling material across formats, and drive brand awareness, lead generation, and loyalty.

The role requires at least 5 years in content marketing, strong writing/editing skills, and SEO expertise. Onsite full-time work is expected, with opportunities for growth in a collaborative environment.

Qualifications

• Bachelor's degree in Marketing, Journalism, English, Communications, or related field.
• Minimum of 5 years of content marketing experience with proven content results.
• Excellent writing/editing and proofreading skills with a strong portfolio.
• SEO best practices and content optimization expertise.
• Experience with CMS and marketing automation platforms.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives.
• Oversee creation of engaging content across blogs, website copy, social media, videos, infographics, and e-books.
• Manage editorial calendar and ensure timely delivery across channels.
• Optimize content for SEO and user experience to drive organic traffic.
• Analyze content performance and refine strategy based on insights.
• Collaborate with design, sales, and product teams for brand consistency.
• Manage relationships with external content creators and agencies.
• Stay updated on content marketing trends and best practices.

Skills

Content marketing

SEO

CMS usage

Marketing automation

Project management

Editing

Writing

Education

Bachelor's degree

Tools

CMS platforms

Marketing automation

SEO tools

Analytics tools

Job description

About the Role

Our client is actively searching for a highly creative and strategic Content Marketing Manager to lead content initiatives from their Mahikeng, North West, ZA office. This pivotal role involves crafting compelling narratives and developing engaging content that resonates with our target audiences, driving brand awareness, lead generation, and customer loyalty. The ideal candidate will possess a deep understanding of content strategy, distribution, and performance analysis, with a proven track record of creating high-impact content across various formats and platforms. This is an exceptional opportunity to shape the voice and story of a growing brand within the dynamic North West province. You will be expected to set the standard for content excellence and inspire a team to achieve ambitious marketing goals.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with overall marketing and business objectives.
• Oversee the creation of engaging and high-quality content, including blog posts, articles, website copy, social media updates, videos, infographics, and e-books.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Optimize content for search engines (SEO) and user experience to drive organic traffic and engagement.
• Analyze content performance metrics and use insights to refine content strategy and improve effectiveness.
• Collaborate with design, sales, and product teams to ensure content accuracy and brand consistency.
• Manage relationships with external content creators, freelancers, and agencies.
• Stay abreast of industry trends and emerging content marketing best practices.

Requirements

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a similar role, with demonstrable success in creating and managing content.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Expertise in SEO best practices and content optimization techniques.
• Proficiency in using content management systems (CMS) and marketing automation platforms.
• Strong understanding of social media platforms and their use in content distribution.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Experience working in the Mahikeng, North West, ZA region is advantageous, and candidates must be willing to work full-time onsite.

Benefits

• An attractive annual salary of R .
• Comprehensive benefits package.
• Opportunities for professional growth and development in content strategy.
• A collaborative and creative work environment.
• The chance to significantly influence brand perception and market reach.
• Regular team-building activities and company events.