Content Marketing Manager

Placements24; East London; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Salary + Bonuses

Health Insurance

Remote Work Stipend

Career Advancement

Remote-First Culture

Job summary

Placements24 is seeking a creative Content Marketing Manager to lead our content initiatives on a fully remote basis, supporting operations in East London. You will develop and execute a comprehensive content strategy designed to attract, engage, and convert target audiences.

You will oversee the creation of high-quality content across formats, manage the editorial calendar, and ensure alignment with brand voice and marketing objectives.

Qualifications

• Master's degree or equivalent experience in Marketing, Communications, Journalism, English, or a related field.
• 5–7 years of experience in content marketing with a proven track record.
• Demonstrated ability to create compelling written and visual content for diverse audiences and platforms.
• Strong understanding of SEO, content distribution channels, and digital marketing principles.
• Proficiency with CMS, marketing automation tools, and analytics platforms.
• Exceptional writing, editing, and proofreading skills with meticulous brand consistency.

Responsibilities

• Develop and implement an integrated content marketing strategy that supports business goals and drives lead generation and customer engagement.
• Oversee the creation of diverse content formats, including blog posts, articles, white papers, case studies, infographics, videos, and social media updates.
• Manage the editorial calendar, ensuring timely production and distribution of content across relevant channels.
• Optimize content for search engines (SEO) to improve organic visibility and drive qualified traffic.
• Collaborate with internal teams (design, product, sales) and external contributors to produce compelling and accurate content.
• Analyze content performance metrics, track engagement, and use data to refine content strategy and improve marketing outcomes.

Skills

Content Marketing

SEO Knowledge

CMS Proficiency

Analytics

Editorial Planning

Team Collaboration

Writing & Editing

Education

Master's degree or equivalent

Tools

CMS

Marketing Automation

Analytics Platforms

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Manager to lead their content initiatives on a fully remote basis, supporting operations in East London . This role will be responsible for developing and executing a comprehensive content strategy designed to attract, engage, and convert target audiences. You will oversee the creation of high-quality content across multiple formats, manage the editorial calendar, and ensure all content aligns with brand voice and marketing objectives. This is an exceptional opportunity for a seasoned content professional to shape brand narratives and drive meaningful engagement in a flexible, remote setting.

Key Responsibilities

• Develop and implement an integrated content marketing strategy that supports business goals and drives lead generation and customer engagement.
• Oversee the creation of diverse content formats, including blog posts, articles, white papers, case studies, infographics, videos, and social media updates.
• Manage the editorial calendar, ensuring timely production and distribution of content across relevant channels.
• Optimize content for search engines (SEO) to improve organic visibility and drive qualified traffic.
• Collaborate with internal teams (design, product, sales) and external contributors to produce compelling and accurate content.
• Analyze content performance metrics, track engagement, and use data to refine content strategy and improve marketing outcomes.

Requirements

• Master's degree or equivalent experience in Marketing, Communications, Journalism, English, or a related field.
• 5-7 years of experience in content marketing, with a proven track record of developing and executing successful content strategies.
• Demonstrated ability to create compelling written and visual content for diverse audiences and platforms.
• Strong understanding of SEO best practices, content distribution channels, and digital marketing principles.
• Proficiency with content management systems (CMS), marketing automation tools, and analytics platforms.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail and brand consistency.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous remote work stipend for home office setup and professional development.
• Opportunities for career advancement and participation in industry conferences.
• A collaborative, creative, and results-oriented remote-first work culture.