Senior Content Marketing Manager

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Health insurance

Home office allowance

Access to marketing tools

Job summary

Placements24 is seeking an experienced Senior Content Marketing Manager to lead our remote content strategy and execution from anywhere in the world. You will shape the narrative, drive engagement, and establish thought leadership across formats.

You will oversee the entire content lifecycle, mentor creators, and collaborate with product marketing, demand generation, and sales to ensure content supports broader initiatives. Remote work with flexible hours offered.

Qualifications

• 5–7+ years in content marketing, with leadership experience.
• Proven track record of data-driven content strategies that drive results.
• Exceptional writing, editing, and storytelling with strong brand voice.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Oversee creation of content across blog, whitepapers, case studies, social, video scripts.
• Manage content calendar and ensure timely delivery and consistency.
• Analyze performance with analytics and SEO tools to optimize results.
• Collaborate with product marketing, demand gen, and sales to align content.
• Lead and mentor a team of content creators, freelancers or internal.

Skills

Content marketing

Leadership

SEO

Storytelling

Editing

Education

Bachelor's degree in Marketing, Journalism or English

Tools

SEMrush

Ahrefs

Job description

About the Role

Our client is searching for an experienced and visionary Senior Content Marketing Manager to lead their remote content strategy and execution. This pivotal role involves shaping the narrative and creating compelling content that resonates with target audiences, drives engagement, and establishes thought leadership in the industry. You will be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis. This is a fantastic opportunity for a strategic thinker and exceptional storyteller to shape our client's brand voice from anywhere in the world.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation of high-quality, engaging content across various formats including blog posts, whitepapers, case studies, social media updates, and video scripts.
• Manage a calendar of content production, ensuring timely delivery and consistent brand messaging.
• Analyze content performance using web analytics and SEO tools, providing insights for continuous improvement and optimization.
• Collaborate with product marketing, demand generation, and sales teams to ensure content supports broader marketing initiatives.
• Lead and mentor a team of content creators (freelancers or internal) to maintain high standards of quality and creativity.

Requirements

• Minimum of 5-7 years of experience in content marketing, with a significant portion in a senior or leadership role.
• Demonstrated success in developing and executing data-driven content strategies that achieve measurable business results.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail and brand voice.
• Proficiency in SEO best practices and experience using SEO tools (e.g., SEMrush, Ahrefs).
• Experience managing editorial calendars and working with cross-functional teams in a remote environment . Bachelor's degree in Marketing, Journalism, English, or a related field.

Benefits

• Highly competitive salary with potential for annual bonuses.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Access to cutting-edge marketing tools and platforms.