Digital Content Strategist

Placements24; East London; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health and wellness benefits

Professional development opportunities

Collaborative remote team culture

Job summary

Placements24 seeks an experienced Digital Content Strategist to join their remote team, supporting marketing efforts relevant to East London. The role centers on developing and implementing content strategies that align with business goals, engage audiences, and drive measurable results.

You will oversee content creation, distribution, and optimization across websites, blogs, social media, and other channels.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3-5 years of digital content strategy, content marketing, or digital marketing experience.
• Proven SEO, CMS, and content optimization expertise.
• Strong understanding of UX and its relation to content.
• Excellent writing and editing skills; data-driven planning.

Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with marketing goals.
• Plan, create, and manage SEO-optimized content for websites, blogs, and social media.
• Conduct keyword research and competitor analysis to inform strategy.
• Oversee content lifecycle from creation to publication and performance monitoring.
• Collaborate with designers, developers, and stakeholders on content assets.
• Analyze content metrics and use insights to improve results.

Skills

SEO best practices

Content strategy

CMS proficiency

UX principles

Analytics (GA)

Strong writing/editing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

About the Role

Our client is seeking an experienced Digital Content Strategist to join their remote team, supporting their marketing efforts relevant to East London . This role is responsible for developing and implementing effective digital content strategies that align with business objectives, engage target audiences, and drive measurable results. You will oversee content creation, distribution, and optimization across various digital channels, ensuring high-quality, relevant, and impactful content. The ideal candidate is a creative thinker with a strong understanding of SEO, user experience, and content performance analytics, thriving in a collaborative remote setting.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with marketing goals and target audience needs.
• Plan, create, and manage engaging and SEO-optimized content for websites, blogs, social media, and other digital platforms.
• Conduct keyword research, content gap analysis, and competitor research to inform content strategy.
• Oversee the content lifecycle, including content creation, editing, publishing, and performance monitoring.
• Collaborate with designers, developers, and other stakeholders to produce high-quality digital content assets.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and use insights to refine strategy and improve results.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3-5 years of experience in digital content strategy, content marketing, or digital marketing.
• Proven expertise in SEO best practices, content management systems (CMS), and content optimization techniques.
• Strong understanding of user experience (UX) principles and how they relate to content.
• Excellent writing, editing, and communication skills.
• Experience with analytics tools (e.g., Google Analytics) and a data-driven approach to strategy.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering significant flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and specialized training in digital content.
• A collaborative and forward-thinking remote team culture.