Remote Brand Marketing Leader — Snacks (FMCG)

Placements24; Bloemfontein; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Performance-based bonus

Medical, dental and vision insurance

Generous paid time off

Professional development budget

Fully remote role

Job summary

Placements24 is seeking a talented Brand Marketing Manager to lead the Snacks portfolio in the FMCG sector. This fully remote role offers strategic oversight of brand plans, consumer insights, and initiatives that drive growth and strong brand equity.

You will manage the brand's P&L, collaborate with product development, sales and supply chain, and translate market data into compelling campaigns across digital, advertising, PR and in-store promotions.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• 6-8 years in brand management in FMCG snacks.
• Experience launching and growing FMCG brands with P&L management.

Responsibilities

• Develop and implement integrated brand marketing plans for the snack portfolio, aligning with overall business objectives and company strategy.
• Conduct market research and analyze consumer insights, sales data, and competitor activities to identify growth opportunities and category trends within the snack foods market.
• Manage the brand's P&L, ensuring profitable growth through effective pricing, promotional strategies, and cost management.
• Oversee the development and execution of all marketing communications, including advertising, digital marketing, public relations, and in-store promotions.
• Collaborate closely with product development, sales, and supply chain teams to ensure successful product launches and effective go-to-market strategies.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for continuous improvement and strategic adjustments.

Skills

Brand management

P&L management

Market research

Digital marketing

Leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Marketing analytics tools

Job description

Placements24 is seeking a talented Brand Marketing Manager to lead the Snacks portfolio in the FMCG sector. This fully remote role offers strategic oversight of brand plans, consumer insights, and initiatives that drive growth and strong brand equity.

You will manage the brand's P&L, collaborate with product development, sales and supply chain, and translate market data into compelling campaigns across digital, advertising, PR and in-store promotions.