About the Role
Our client, a dynamic and influential player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Category Manager to oversee our popular Snacks & Confectionery portfolio. This is a fully remote position, allowing you to leverage your expertise from any location. You will be responsible for driving category growth, developing product strategies, optimizing assortment, and managing relationships with key retail partners. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and the competitive landscape within the snacks and confectionery market. Proven experience in category management, P&L responsibility, and strong analytical skills are essential. We are committed to a remote-first culture, providing the necessary tools and support for success. This is a significant opportunity to shape the future of our brands, influence purchasing decisions, and achieve substantial growth in a fast-paced and exciting segment of the FMCG industry. You will be instrumental in identifying opportunities and executing strategies that resonate with consumers.
Key Responsibilities
- Develop and implement category strategies to drive profitable growth for Snacks & Confectionery.
- Analyze sales data, market trends, and consumer insights to identify opportunities and threats.
- Manage product assortment, pricing, and promotional activities to maximize category performance.
- Develop strong relationships with key retail buyers and internal sales teams to drive strategic alignment.
- Collaborate with the marketing team on brand positioning, new product development, and campaign execution.
- Manage the category's P&L, ensuring financial targets are met or exceeded.
- Conduct competitive analysis and monitor market dynamics to maintain a competitive edge.
- Develop merchandising and promotional plans to optimize in-store execution and consumer engagement.
- Present category performance reviews and strategic plans to senior management.
- Identify and capitalize on emerging consumer trends and snacking occasions.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in category management, brand management, or trade marketing within the FMCG sector, with a focus on Snacks & Confectionery.
- Proven track record of driving category growth and achieving P&L objectives.
- Strong analytical and strategic thinking skills.
- Excellent understanding of consumer behavior and market dynamics in the FMCG space.
- Demonstrated success in managing relationships with key retail partners.
- Proficiency in category management software and data analysis tools (e.g., Nielsen, IRI).
- Exceptional communication, negotiation, and presentation skills.
- Ability to thrive in a fast-paced, independent, and remote work environment.
- Creative and proactive approach to problem-solving and opportunity identification.
Benefits
- Competitive salary and attractive bonus structure.
- Comprehensive health, dental, and vision benefits.
- Generous paid time off and holiday schedule.
- Opportunities for professional development and industry certifications.
- Fully remote work arrangement with flexibility.
- A creative and collaborative team environment.
- Opportunity to work with leading brands in a high-growth category.
- Access to cutting-edge market intelligence and tools.
- Home office stipend for equipment and setup.