Brand Marketing Manager - Premium FMCG

Placements24; Stellenbosch; Hybrid; ZAR 900.000 - 1.300.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

Competitive compensation package

Medical aid

Professional development

Zusammenfassung

Placements24 in Stellenbosch, Western Cape, seeks a Brand Marketing Manager to lead premium brand strategy and growth across markets and channels. You will oversee the brand lifecycle from concept to launch, conduct market and consumer insights, and drive integrated campaigns across digital, PR, and experiential touchpoints.

The role requires strong leadership, deep FMCG experience in premium segments, analytical rigor, and a proven track record of delivering ROI.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration or related field.
• MBA or related master's degree is a significant advantage.
• 6-8 years of progressive brand management experience in premium FMCG.

Aufgaben

• Develop and execute innovative, long-term brand strategies that enhance brand equity and market position.
• Manage the entire brand lifecycle, from concept development to product launch and ongoing management.
• Conduct comprehensive market research, consumer insights analysis, and competitive intelligence to inform brand strategy.
• Oversee the creation and implementation of integrated marketing campaigns across digital, social media, advertising, PR, and experiential channels.
• Manage the brand's P&L, ensuring financial targets are met and marketing investments deliver strong ROI.
• Collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution.
• Lead agency partners (creative, media, PR) to develop impactful marketing communications.
• Monitor brand performance, analyze key metrics, and provide actionable recommendations for optimization.
• Identify and cultivate new business opportunities, including potential brand extensions or new product innovations.
• Champion the brand vision internally and externally, ensuring consistency in messaging and execution.

Kenntnisse

Brand strategy

Leadership

Cross-functional collaboration

Analytical thinking

Digital marketing

Market research

P&L management

Campaign management

Ausbildung

Bachelor's degree in Marketing / Business

MBA or related master's degree

Jobbeschreibung

About the Role

Our client, a distinguished leader in the premium Fast-Moving Consumer Goods (FMCG) market, is seeking an accomplished Brand Marketing Manager to drive brand strategy and growth in the sophisticated market of Stellenbosch, Western Cape . This pivotal role requires a strategic thinker with a passion for building strong, aspirational brands. You will be responsible for developing and executing comprehensive marketing plans, managing brand positioning, identifying new market opportunities, and leading integrated campaigns across all touchpoints. The ideal candidate will possess extensive experience in brand management, a keen understanding of premium consumer markets, and a demonstrated ability to deliver measurable results within the FMCG sector. This is a leadership opportunity within a dynamic and forward-thinking organization.

Key Responsibilities Develop and execute innovative, long-term brand strategies that enhance brand equity and market position. Manage the entire brand lifecycle, from concept development to product launch and ongoing management. Conduct comprehensive market research, consumer insights analysis, and competitive intelligence to inform brand strategy. Oversee the creation and implementation of integrated marketing campaigns across digital, social media, advertising, PR, and experiential channels. Manage the brand's P&L, ensuring financial targets are met and marketing investments deliver strong ROI. Collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution. Lead agency partners (creative, media, PR) to develop impactful marketing communications. Monitor brand performance, analyze key metrics, and provide actionable recommendations for optimization. Identify and cultivate new business opportunities, including potential brand extensions or new product innovations. Champion the brand vision internally and externally, ensuring consistency in messaging and execution. Requirements Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a significant advantage. Minimum of 6-8 years of progressive brand management experience, with a strong emphasis on premium or luxury goods within the FMCG industry . Demonstrated success in developing and executing winning brand strategies that drive profitable growth. Deep understanding of consumer insights, market dynamics, and brand positioning in competitive markets. Proven experience in managing integrated marketing campaigns across diverse channels. Excellent analytical, strategic thinking, and problem-solving capabilities. Strong financial acumen and experience managing budgets and P&Ls. Exceptional leadership, communication, and stakeholder management skills. Proficiency in digital marketing trends and tools. Ability to thrive in a fast-paced, results-oriented environment. Benefits

Our client offers a highly attractive executive compensation package, including a competitive base salary, performance bonuses, and potential for long-term incentives. Comprehensive benefits include top-tier medical aid, a generous retirement fund, and ample opportunities for professional development and international exposure. This role is located in the prestigious region of Stellenbosch, Western Cape , known for its vibrant business community. The hybrid work arrangement offers flexibility and promotes work-life balance. You will join a company renowned for its commitment to excellence, innovation, and employee growth, providing a stimulating environment to advance your career in premium FMCG brand management.