Senior Brand Manager, FMCG - Midrand

Placements24; Midrand; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Bonuses & incentives

Medical & retirement benefits

Professional development

Generous leave

Hybrid work model

Job summary

Placements24 seeks an experienced Senior Brand Manager for its FMCG portfolio in Midrand, Gauteng. You will shape and execute brand strategies, driving growth and market presence through insights and campaigns.

Lead cross-functional teams and manage budgets to maximize profitability in a hybrid work setup. The ideal candidate brings 5–7 years in FMCG brand management, strong analytical and communication skills, and a proven track record of launching successful brands and campaigns.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years in brand management within FMCG.
• Proven success launching brands and campaigns.
• Strong analytical skills and data interpretation.
• Experience managing budgets and P&Ls.
• Excellent communication and presentation skills.

Responsibilities

• Develop and implement brand strategies for key FMCG products.
• Conduct market research and consumer analysis to identify growth opportunities.
• Manage brand P&L, budgets and allocations.
• Oversee integrated marketing campaigns (advertising, digital, PR, in-store).
• Collaborate with Sales, Product Development and Supply Chain for seamless execution.
• Monitor brand performance metrics and provide actionable insights.
• Manage external agencies and partners to ensure quality deliverables.
• Stay updated on industry trends and competitor activities.

Skills

Brand management

Marketing strategy

P&L management

Data analysis

Budget management

Communication

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior Brand Manager to join their dynamic team in Midrand, Gauteng. This pivotal role will involve shaping and executing brand strategies for a portfolio of key products, driving growth, and enhancing market presence. The ideal candidate will possess a deep understanding of the FMCG landscape, a passion for consumer insights, and a proven track record of successful brand campaigns. This position offers a challenging yet rewarding environment where innovation and strategic thinking are highly valued. The opportunity is ideal for a seasoned marketing professional looking to make a significant impact within a reputable organization. Located in the heart of Gauteng, this role provides a fantastic opportunity for professional development and career advancement in a vibrant business hub.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with company objectives and market trends for key FMCG products.
• Conduct in-depth market research and consumer analysis to identify growth opportunities and inform brand positioning.
• Manage the brand's P&L, ensuring profitability and effective budget allocation across marketing activities.
• Oversee the execution of integrated marketing campaigns, including advertising, digital marketing, public relations, and in-store promotions.
• Collaborate with cross-functional teams, including Sales, Product Development, and Supply Chain, to ensure seamless brand execution.
• Monitor brand performance metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
• Manage external agencies and partners, ensuring high-quality delivery of marketing materials and campaigns.
• Stay abreast of industry developments, competitor activities, and emerging consumer trends to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is advantageous.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
• Proven success in developing and launching successful brands and marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated experience in managing budgets and P&Ls.
• Proficiency in marketing analytics tools and software.
• Ability to work effectively in a fast-paced, dynamic environment.
• Must be based in or willing to relocate to the Midrand, Gauteng area or comfortable with a hybrid work arrangement.

Benefits

• Competitive annual salary package commensurate with experience.
• Performance-based bonuses and incentives.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and further training.
• Generous leave allowance.
• Exposure to a leading brand within the South African FMCG market.
• Hybrid work model providing flexibility between office and remote work.
• Be part of a supportive and innovative company culture.