Brand Marketing Manager - Consumer Packaged Goods

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement fund

Performance bonus

Generous annual leave

Hybrid work model

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Brand Marketing Manager to lead brand strategies and drive market share. This role blends in-office collaboration with remote work, focusing on consumer insights, integrated campaigns, and strong analytics.

The ideal candidate will have a minimum of 6 years in brand management in FMCG, a relevant degree (MBA a plus), and proven success in campaigns. You will manage budgets, collaborate cross-functionally, and drive innovative product

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Proven success in developing and launching impactful brand marketing campaigns.
• Strong understanding of consumer insights, market analysis, and strategic planning.
• Experience managing marketing budgets and P&L responsibilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a hybrid environment, collaborating with Mossel Bay office and remote teams.
• Proficiency in digital marketing, social media strategy, and data analysis tools.
• Demonstrated leadership and project management skills.

Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
• Manage the brand's P&L, ensuring profitable growth and effective budget management.
• Conduct market research and analyze consumer insights to identify opportunities and inform brand strategy.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Collaborate with internal teams (sales, R&D, agencies) to ensure seamless brand representation and execution.
• Monitor brand performance, market trends, and competitor activities, providing regular reports and strategic recommendations.
• Manage agency relationships to ensure high-quality creative development and media planning.
• Drive innovation and product development initiatives to keep the brand competitive and relevant.

Skills

Brand management

Campaign development

Consumer insights

Strategic planning

Budgeting

P&L management

Leadership

Project management

Digital marketing

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

MBA

Job description

About the Role

Our client, a renowned leader in the fast-moving consumer goods (FMCG) sector, is looking for a dynamic and results-oriented Brand Marketing Manager. This role, based in our Mossel Bay, Western Cape office, offers a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility. You will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and foster strong consumer connections. This is a key position within our marketing department, requiring a deep understanding of consumer insights, market trends, and integrated marketing communications. We are seeking an individual with a proven track record in brand management, a creative flair for campaign development, and strong analytical capabilities. The successful candidate will be passionate about building iconic brands and contributing to the growth of our Mossel Bay operations.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
• Manage the brand's P&L, ensuring profitable growth and effective budget management.
• Conduct market research and analyze consumer insights to identify opportunities and inform brand strategy.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Collaborate with internal teams (sales, R&D, agencies) to ensure seamless brand representation and execution.
• Monitor brand performance, market trends, and competitor activities, providing regular reports and strategic recommendations.
• Manage agency relationships to ensure high-quality creative development and media planning.
• Drive innovation and product development initiatives to keep the brand competitive and relevant.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Proven success in developing and launching impactful brand marketing campaigns.
• Strong understanding of consumer insights, market analysis, and strategic planning.
• Experience managing marketing budgets and P&L responsibilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a hybrid environment, collaborating with teams both in the Mossel Bay office and remotely.
• Proficiency in digital marketing, social media strategy, and data analysis tools.
• Demonstrated leadership and project management skills.

Benefits

• Our client offers a competitive salary, commensurate with experience, along with a comprehensive benefits package.
• Health insurance, a retirement fund, performance bonuses, and generous annual leave.
• The hybrid work environment in Mossel Bay, Western Cape provides a balance of collaborative office interaction and remote flexibility.
• Employees benefit from opportunities for professional development, including training programs and attendance at industry events.
• You will have the chance to work on exciting and high-profile brands within a supportive and innovative marketing team, contributing directly to the company's success in the consumer goods market.