Senior Brand Manager - FMCG

Placements24; Midrand; Hybrid; ZAR 1.000.000 - 1.400.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Health insurance

Retirement savings plan

Hybrid work model

Employee discounts

Zusammenfassung

Placements24 in Midrand, Gauteng, seeks a Senior Brand Manager to lead strategic brand initiatives for a portfolio of FMCG products. You will drive market share, consumer engagement, and profitable growth while coordinating with marketing, sales, product development and supply chain.

You will guide annual brand plans, manage launches, and optimize campaigns across channels. A strong analytical mindset and stakeholder collaboration are essential to success in a fast-paced environment.

Qualifikationen

• Bachelor's degree in Marketing or related field is required.
• 5–7 years of progressive brand management experience in FMCG.
• Proven track record launching brands and campaigns.
• Strong analytics to translate market data into strategy.
• Excellent project management and stakeholder skills.

Aufgaben

• Develop and implement comprehensive brand strategies and plans.
• Lead annual brand planning with objectives, KPIs and budget.
• Manage product launches, promotions and cross-channel campaigns.
• Track brand health and market trends to provide insights.
• Collaborate with agencies to create and execute campaigns.
• Mentor junior brand team members and foster high performance.

Kenntnisse

Brand management

FMCG

Strategic planning

Stakeholder management

Performance analytics

Ausbildung

Bachelor's degree in Marketing or related field

MBA (preferred)

Tools

Marketing automation tools

CRM systems

Jobbeschreibung

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to join their dynamic team in Midrand, Gauteng. This pivotal role will be responsible for developing and executing innovative brand strategies that drive market share, consumer engagement, and profitable growth for key product lines. You will work within a fast-paced environment, collaborating with cross-functional teams including marketing, sales, product development, and supply chain to ensure brand vision is translated into market success. This is an exceptional opportunity to make a significant impact on a portfolio of well-loved brands and shape their future trajectory within the competitive South African market.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including market analysis, positioning, and communication plans, to achieve business objectives.
• Lead the annual brand planning process, setting clear objectives, key performance indicators (KPIs), and budget allocations.
• Manage product launches, promotions, and integrated marketing campaigns across various channels, ensuring cohesive brand messaging.
• Conduct regular performance tracking and analysis of brand health, market trends, and competitor activities, providing actionable insights and recommendations.
• Collaborate closely with agency partners (advertising, PR, digital) to develop creative concepts and ensure effective execution of marketing initiatives.
• Manage and mentor junior brand team members, fostering a collaborative and high-performance culture.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and successfully launching brands and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and translate it into strategic actions.
• Excellent project management, communication, and interpersonal skills, with experience managing multiple stakeholders.
• Proficiency in marketing automation tools and digital marketing strategies.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and career advancement within a growing organization.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Employee discounts on company products and access to exclusive wellness programs.