Brand Activation Specialist - FMCG

Placements24; Soweto; On-site; ZAR 180,000 - 240,000; Full time

Job summary

Placements24 in Soweto, Gauteng is seeking a Brand Activation Specialist to drive on-ground activations and in-store experiences for our FMCG clients.

You will plan events, develop concepts, coordinate with retailers, manage logistics, track KPIs, and collaborate with marketing and sales teams to strengthen brand presence in the market.

The role is field-based in Soweto with hands-on execution and opportunities to grow in experiential marketing.

Qualifications

• A relevant qualification in Marketing, Communications, or a related discipline.
• 1–3 years of experience in brand activation or event marketing.
• Strong understanding of marketing principles and activation tactics.

Responsibilities

• Plan and execute on-ground brand activations, events and promotions within Soweto region.
• Develop creative concepts for consumer engagement aligned with brand messaging.
• Coordinate with retailers and stakeholders for in-store promotions and displays.

Skills

Brand activation

Event marketing

Project management

Communication

Education

Marketing degree

Tools

MS Office

Job description

About the Role

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an enthusiastic and creative Brand Activation Specialist to join their team in Soweto, Gauteng . This role is crucial for bringing our client's brands to life through engaging activations and point-of-sale initiatives that drive consumer interaction and sales. The ideal candidate will have a passion for hands-on marketing, excellent organizational skills, and a deep understanding of the local market. This position requires a dedicated presence within the Soweto, Gauteng area to effectively implement activation strategies.

Key Responsibilities

• Plan and execute on-ground brand activations, events, and promotional campaigns within the designated region.
• Develop creative concepts for consumer engagement that align with brand messaging and objectives.
• Coordinate with retailers and stakeholders to ensure successful in-store promotions and displays.
• Manage event logistics, including vendor liaison, budget tracking, and execution oversight.
• Gather consumer feedback and market insights from activation activities.
• Ensure brand visibility and compliance at all activation touchpoints.
• Track and report on the effectiveness of activation campaigns, including key performance indicators (KPIs).
• Collaborate with the marketing and sales teams to support overall brand strategies.
• Maintain inventory of promotional materials and assets.
• Identify opportunities to enhance consumer experience during brand activations.

Requirements

• A relevant qualification in Marketing, Communications, or a related discipline.
• 1-3 years of experience in brand activation, event marketing, or a similar role, preferably within the FMCG industry.
• Familiarity with marketing principles and execution strategies.
• Excellent organizational and project management skills.
• Strong communication and interpersonal abilities, with the capacity to engage with diverse audiences.
• Creative thinking and a passion for experiential marketing.
• Ability to work independently and as part of a team in a field-based role.
• Must be based in or willing to travel extensively within Soweto, Gauteng .
• Proficiency in MS Office Suite is desirable.
• A proactive and adaptable approach to dynamic event environments.

Benefits

Our client offers a competitive entry-level salary and benefits package. This role provides an excellent opportunity to gain hands-on experience in brand activation within the fast-paced FMCG industry. You will be part of a dedicated team contributing to the success of well-known brands through direct consumer engagement. Opportunities for learning and development in marketing will be provided. Join a company that values creativity and impactful execution in the Soweto, Gauteng market.