Brand Activation Manager - FMCG Promotions

Placements24; Sandton; Hybrid; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Retirement fund contributions

Professional development

Job summary

Placements24 in Sandton, Gauteng, seeks a Brand Activation Manager to design and execute in-store promotions, events, and experiential campaigns for FMCG brands. This role will involve close collaboration with brand managers, sales teams and external agencies to bring activation programs to life at the point of purchase and beyond.

The role requires at least 4 years in brand activation, event management or trade marketing in FMCG, with strong project management, budgeting, and collaboration

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years in brand activation, event management, or trade marketing (FMCG preferred).
• Proven track record in promotional campaigns and in-store activations.
• Excellent project management and ability to manage multiple projects.

Responsibilities

• Develop and implement brand activation strategies across retail channels.
• Plan and execute in-store promotions, sampling events, and experiential marketing.
• Collaborate with brand marketing to align activations with messaging and objectives.
• Manage budgets for activation projects and optimize ROI.
• Coordinate with agencies, suppliers, and retailers for successful campaigns.
• Monitor performance and report results; provide insights for future activations.
• Ensure consistent brand representation across activation touchpoints.

Skills

Project management

Communication

Negotiation

Interpersonal skills

Teamwork

Creativity

Education

Bachelor's degree in Marketing/Communications

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a highly energetic and creative Brand Activation Manager to join their dynamic marketing team. This role, based in the bustling commercial hub of **Sandton, Gauteng**, will be responsible for designing and executing impactful in-store promotions, events, and experiential marketing campaigns that drive brand engagement and sales. The ideal candidate will possess a passion for creating memorable consumer experiences, a deep understanding of the FMCG retail environment, and a proven ability to manage projects from concept to completion. You will work closely with brand managers, sales teams, and external agencies to bring brand strategies to life at the point of purchase and beyond. This is an exciting opportunity to directly influence consumer perception and drive brand loyalty in the competitive **Sandton, Gauteng** market.

Key Responsibilities

• Develop and implement innovative brand activation strategies and promotional campaigns across various retail channels.
• Plan and execute in-store promotions, sampling events, and experiential marketing initiatives.
• Collaborate with brand marketing teams to ensure activation programs align with overall brand messaging and objectives.
• Manage budgets for activation projects, ensuring cost-effectiveness and maximizing return on investment.
• Liaise with external agencies, suppliers, and retailers to facilitate the successful execution of campaigns.
• Monitor the performance of activation programs, gathering insights and reporting on results.
• Ensure consistent brand representation and adherence to brand guidelines across all activation touchpoints.
• Stay informed about industry trends, competitor activities, and best practices in brand activation and experiential marketing.
• Manage inventory and logistics for promotional materials and event supplies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand activation, event management, or trade marketing, preferably within the FMCG sector.
• Proven experience in developing and executing successful promotional campaigns and in-store activations.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong understanding of the FMCG retail landscape and consumer engagement strategies.
• Creative thinker with a keen eye for detail and a passion for execution.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work effectively both independently and as part of a team, often under pressure.
• Familiarity with the **Sandton, Gauteng** commercial environment is advantageous.

Benefits

Our client offers a competitive salary, performance bonuses, and comprehensive benefits, including medical aid and retirement fund contributions. You will have opportunities for professional development, including training in event management and marketing. This role provides a creative outlet and the chance to see your ideas directly impact brand success. Join a vibrant team in **Sandton, Gauteng**, and make a tangible difference in how consumers experience our client's brands.