Brand Activation Manager - FMCG Promotions

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Medical aid

Retirement fund

Remote-first team

Job summary

Placements24 is seeking an experienced Brand Activation Manager for a fully remote role in South Africa. You will design, implement, and manage compelling promotional campaigns to boost consumer engagement, awareness, and sales across channels.

The ideal candidate has 4–6 years in brand management or related fields within FMCG, with strong project management and digital marketing skills. Remote work experience is welcome, and familiarity with SA markets is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and execute comprehensive brand activation and promotional strategies aligned with marketing objectives.
• Conceptualize and manage in-store promotions, sampling events, sponsorships, and digital activations.
• Collaborate with brand managers and marketing teams to ensure consistent brand messaging across all activations.
• Manage budgets for activation campaigns, ensuring efficient use of resources and ROI.
• Liaise with agencies, suppliers, and retailers to ensure smooth execution of promotional activities.
• Develop creative briefs for agencies and oversee the development of promotional materials.
• Monitor and report on the performance of activation campaigns, gathering insights for future strategies.
• Stay informed about consumer trends, competitor activities, and best practices in brand activation.
• Manage relationships with key stakeholders to ensure successful campaign implementation.
• Drive innovative and engaging consumer experiences that enhance brand loyalty and purchase intent.

Skills

Brand activation

Budget management

Project management

Digital marketing

Stakeholder management

Remote work

Education

Bachelor's degree in Marketing or Business Administration

Job description

About the Role

Our client, a dynamic and leading company in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an experienced and creative Brand Activation Manager to join their team. This position is fully remote, allowing you to contribute to our exciting brand initiatives from anywhere in South Africa. The role is focused on designing, implementing, and managing impactful promotional campaigns and activation strategies that drive consumer engagement, brand awareness, and sales across various channels. The ideal candidate will have a deep understanding of the FMCG market, a passion for creativity, and a proven ability to execute successful brand activation programs. You will work closely with marketing, sales, and external agencies to bring brand strategies to life through innovative and memorable consumer experiences. This is a fantastic opportunity for a results-driven professional to make a significant impact on our brand's presence in the market. We are looking for a self-motivated individual with excellent project management skills who thrives in a remote work environment.

Key Responsibilities

• Develop and execute comprehensive brand activation and promotional strategies aligned with marketing objectives.


• Conceptualize and manage in-store promotions, sampling events, sponsorships, and digital activations.


• Collaborate with brand managers and marketing teams to ensure consistent brand messaging across all activations.


• Manage budgets for activation campaigns, ensuring efficient use of resources and ROI.


• Liaise with agencies, suppliers, and retailers to ensure smooth execution of promotional activities.


• Develop creative briefs for agencies and oversee the development of promotional materials.


• Monitor and report on the performance of activation campaigns, gathering insights for future strategies.


• Stay informed about consumer trends, competitor activities, and best practices in brand activation.


• Manage relationships with key stakeholders to ensure successful campaign implementation.


• Drive innovative and engaging consumer experiences that enhance brand loyalty and purchase intent.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 4-6 years of experience in brand management, marketing, or event management, specifically within the FMCG sector.


• Proven track record of successfully developing and executing brand activation and promotional campaigns.


• Strong understanding of retail environments and consumer engagement strategies.


• Excellent project management, organizational, and budget management skills.


• Creative thinking and innovative approach to campaign development.


• Strong communication, presentation, and interpersonal skills.


• Proficiency in digital marketing tools and social media platforms.


• Ability to work independently and manage multiple projects simultaneously in a remote setting.


• Experience working remotely in Benoni, Gauteng or surrounding areas is not required due to the remote nature of the role, but familiarity with the SA market is essential.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and retirement fund contributions. This is a fully remote position, offering significant flexibility and work-life balance. You will have opportunities for professional development and to work on exciting, high-profile brand campaigns. Join our innovative, remote-first team and make a tangible impact on our brands' success across South Africa.