Brand Activation Manager - Experiential Marketing (Remote)

Placements24; LegKraal Gate; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Fully remote work across South Africa

Competitive compensation and benefits

Job summary

Placements24 is seeking a Brand Activation Manager to lead experiential marketing initiatives for FMCG products. This fully remote role in South Africa requires strategic planning and hands-on execution of campaigns and events, collaborating with marketing teams and agencies to deliver memorable brand experiences.

Ideal candidates bring 4–6 years of experience in brand activation or experiential marketing, strong organizational skills, and a passion for innovative consumer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• 4–6 years of experience in Brand Activation, Experiential Marketing or Event Management.
• Proven ability to plan and execute engaging activation campaigns and events.

Responsibilities

• Develop and implement brand activation strategies and experiential marketing plans for FMCG products.
• Conceptualize and manage creative campaigns, events, and activations across platforms.
• Collaborate with marketing, brand management and agencies to ensure seamless execution.
• Manage timelines, budgets and resources to deliver impactful brand experiences.
• Identify consumer insights and trends to inform activation concepts.

Skills

Brand Activation

Experiential Marketing

Event Management

Project Coordination

Education

Bachelor's degree in Marketing/Communications/Event Management

Tools

MS Office

Project management tools

Job description

About the Role

Our client, a dynamic innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Activation Manager to lead their experiential marketing initiatives. This is a fully remote position, offering you the flexibility to work from anywhere in South Africa. You will be responsible for conceptualizing, planning, and executing engaging brand activation campaigns and experiential events designed to connect with consumers on a deeper level and drive brand loyalty. The ideal candidate has a proven track record in event management, promotional campaigns, and a deep understanding of how to create memorable brand experiences, particularly within the fast-paced FMCG landscape. You will collaborate with marketing, sales, and agency partners to bring brand stories to life in innovative ways. This role requires a proactive leader with exceptional organizational skills, creativity, and a passion for delivering impactful brand activations that resonate with target audiences. If you are a visionary in experiential marketing and thrive in a remote-first setting, this is an exceptional opportunity to make a significant impact.

Key Responsibilities

• Develop and implement innovative brand activation strategies and experiential marketing plans to enhance brand visibility and consumer engagement for FMCG products.
• Conceptualize and manage the execution of creative promotional campaigns, events, and activations across various platforms.
• Collaborate closely with marketing, brand management, and external agencies to ensure seamless execution of activation programs.
• Manage project timelines, budgets, and resources effectively to deliver successful and impactful brand experiences.
• Identify key consumer insights and market trends to inform the development of relevant and engaging activation concepts.
• Source and manage relationships with vendors, event suppliers, and activation agencies.
• Measure and analyze the effectiveness of brand activation campaigns, reporting on key performance indicators (KPIs) and providing recommendations for optimization.
• Ensure all activation activities align with brand guidelines, company objectives, and relevant legal/safety requirements.
• Stay abreast of emerging trends in experiential marketing, event management, and consumer engagement within the FMCG sector.

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• Minimum of 4-6 years of experience in Brand Activation, Experiential Marketing, Event Management, or a similar role, with a strong preference for experience within the FMCG industry.
• Demonstrated success in planning and executing creative and impactful brand activation campaigns and events.
• Excellent project management, organizational, and logistical skills.
• Strong understanding of consumer behaviour and engagement strategies.
• Creative thinker with a passion for innovative marketing solutions.
• Exceptional communication, negotiation, and interpersonal skills.
• Proficiency in Microsoft Office Suite and project management tools.
• Ability to work independently, manage multiple projects concurrently, and thrive in a fully remote work environment.
• Willingness to travel occasionally for event oversight if required.

Benefits

• This fully remote position offers unparalleled flexibility and the ability to work from any location in South Africa.
• Our client offers a competitive salary, performance incentives, and a comprehensive benefits package, including medical aid and retirement planning.
• You will have access to continuous learning and development opportunities, empowering you to stay at the forefront of experiential marketing.
• Join a forward-thinking organization that values creativity and impactful brand experiences within the exciting FMCG sector.
• This is your chance to shape memorable consumer connections and drive brand success remotely.