Brand Activation Manager - FMCG (Remote)

Placements24; LegKraal Gate; Hybride; ZAR 550 000 - 750 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Fully remote work setup

Professional development

Résumé du poste

Placements24 is seeking a Brand Activation Manager for a fully remote role in South Africa. You will conceptualize and execute brand activation strategies, manage campaigns, events, sponsorships, and in-store activations across channels from your remote workspace.

The ideal candidate has a Bachelor's degree in Marketing or related field, 3-5 years of FMCG experience in brand marketing and events, strong PM skills, and proficiency with digital platforms to amplify campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in brand marketing, event management, or related field.
• Proven success in developing and executing engaging campaigns and activations.
• Strong project management and communication abilities.
• Proficiency in digital and social media platforms for amplification.

Responsabilités

• Develop and implement brand activation strategies to enhance visibility and consumer engagement.
• Manage end-to-end execution of promotions, events, sponsorships, and activations.
• Collaborate with marketing, sales, and agency partners for creative excellence and execution.
• Track performance and provide insights for optimization.
• Manage budgets to maximize ROI and stay within limits.
• Stay updated on consumer trends and activation platforms to drive innovation.

Connaissances

Brand marketing

Event management

Project management

Digital marketing

Communication skills

Formation

Bachelor's degree in Marketing, Communications, or related field

Description du poste

About the Role

Our client, a dynamic leader in the FMCG space, is seeking an innovative and energetic Brand Activation Manager to join their entirely remote team. This position is pivotal in conceptualizing and executing impactful brand experiences that connect with consumers and drive product trial and loyalty. You will be responsible for developing and managing a wide range of promotional campaigns, events, and in-store activations across various channels, all coordinated from your remote workspace. This role is perfect for a creative marketer who thrives on bringing brands to life and measuring the tangible results of their efforts within the bustling South African consumer market.

Key Responsibilities

• Develop and implement innovative brand activation strategies and tactical plans to enhance brand visibility and consumer engagement.
• Manage the end-to-end execution of promotional campaigns, events, sponsorships, and in-store activations.
• Collaborate with marketing, sales, and agency partners to ensure creative excellence and seamless execution of activation programs.
• Track and analyze the performance of activation initiatives, providing insights and recommendations for optimization.
• Manage budgets effectively, ensuring maximum ROI for all activation activities.
• Stay current with consumer trends, competitor activities, and emerging activation platforms to drive innovation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in brand marketing, event management, or a related field, ideally within the FMCG industry.
• Proven success in developing and executing engaging consumer-facing campaigns and activations.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in digital and social media platforms for campaign amplification.
• Ability to work autonomously and effectively in a fully remote environment.

Benefits

• Competitive annual salary and performance-related incentives.
• Fully remote work setup offering unparalleled flexibility and work-life balance.
• Opportunity to work on diverse and exciting FMCG brands.
• Access to professional development and training programs.
• Be part of a collaborative and forward-thinking marketing team.