Brand Activation Manager - FMCG

Placements24; Vereeniging; Híbrido; ZAR 520.000 - 820.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Provident fund

Career progression

Descripción de la vacante

Placements24 in Vereeniging, Gauteng, is seeking a Brand Activation Manager to lead consumer engagement initiatives for FMCG brands. You will conceptualize and execute in-store activations, experiential events, and strategic partnerships to drive sales and loyalty.

The role requires 4–6 years in brand management or related fields, with strong planning, collaboration, and communication skills. A dynamic, fast-paced environment awaits in Vereeniging.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4-6 years of brand management, marketing, or event management experience in FMCG.
• Proven ability to plan in-store promotions and experiential campaigns.
• Strong project management and cross-functional collaboration skills.

Responsabilidades

• Develop and implement comprehensive brand activation strategies aligned with brand objectives.
• Plan, execute, and manage in-store promotions, POS materials, and merchandising.
• Organize experiential events, roadshows, and sampling campaigns.
• Collaborate with marketing and sales for seamless activation execution.
• Manage activation budgets, ensuring ROI and cost efficiency.
• Build relationships with activation agencies, event organizers, and retail partners.
• Monitor campaign effectiveness and provide insights for future planning.
• Ensure brand consistency across activation touchpoints.
• Identify new opportunities for consumer engagement and interaction.
• Stay updated on industry trends and competitor activities.

Conocimientos

Brand management

Marketing

Event management

Project management

Negotiation

Interpersonal skills

MS Office

Educación

Bachelor's degree in Marketing or related field

Herramientas

MS Office Suite

Descripción del empleo

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a dynamic and creative Brand Activation Manager for their operations in Vereeniging, Gauteng . This role is responsible for conceptualizing, developing, and executing impactful brand activation initiatives that drive consumer engagement, build brand loyalty, and ultimately boost sales. You will be at the forefront of bringing brands to life through in-store promotions, experiential events, and strategic partnerships. This position requires a blend of strategic thinking and hands-on execution to ensure our brands stand out in the competitive Gauteng market. The ideal candidate thrives in a fast-paced environment and possesses a passion for creating memorable brand experiences.

Key Responsibilities

• Develop and implement comprehensive brand activation strategies aligned with overall brand objectives.


• Plan, execute, and manage in-store promotions, point-of-sale materials, and merchandising initiatives.


• Organize and oversee experiential marketing events, roadshows, and sampling campaigns.


• Collaborate with the marketing and sales teams to ensure seamless execution of activation plans.


• Manage budgets for brand activation activities, ensuring cost-effectiveness and optimal ROI.


• Build and maintain strong relationships with activation agencies, event organizers, and retail partners.


• Monitor and evaluate the effectiveness of activation campaigns, providing reports and insights for future planning.


• Ensure brand consistency and compliance across all activation touchpoints.


• Identify new opportunities for consumer engagement and brand interaction.


• Stay abreast of industry trends and competitor activities in brand activation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 4-6 years of experience in brand management, marketing, or event management, with a strong focus on brand activation within the FMCG sector.


• Proven experience in planning and executing successful in-store promotions and experiential marketing campaigns.


• Excellent project management skills, with the ability to manage multiple projects simultaneously.


• Strong understanding of the retail environment and consumer behaviour.


• Creative thinking and a passion for developing innovative brand experiences.


• Excellent communication, negotiation, and interpersonal skills.


• Ability to work collaboratively with cross-functional teams and external partners.


• Proficiency in MS Office Suite.


• Willingness to travel within the Vereeniging region and potentially beyond as required for activations.

Benefits

Our client offers a competitive salary package commensurate with experience, alongside performance-driven bonuses. Comprehensive medical aid and a provident fund are provided. This role offers significant opportunities for professional development and career progression within a leading FMCG organization. You will work in a stimulating and collaborative environment in Vereeniging, Gauteng , contributing to the success of well-known brands.