Brand Activations Manager - FMCG

Placements24; Bloemfontein; Hybride; ZAR 420 000 - 700 000; Plein temps

Avantages offerts par ce poste

Salary bonus

Medical aid

Retirement benefits

Professional development

Hybrid working model

Exposure to leading brands

Résumé du poste

Placements24 in Bloemfontein, Free State, invites applications for a Brand Activations Manager to lead consumer-focused campaigns across in-store promotions, events, sampling, and digital activations. The role blends creative concepting with rigorous execution to grow trial, loyalty, and brand equity in the FMCG space.

You will collaborate with marketing, sales, and agencies, manage budgets, and report on KPIs, while leveraging a hybrid work model that supports office and remote work.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years experience in brand marketing, events, or activations; FMCG preferred.
• Proven track record in planning and executing brand activation campaigns.
• Strong understanding of consumer engagement and experiential marketing.
• Excellent project management and multitasking skills.
• Hybrid work experience is a plus.

Responsabilités

• Develop and execute brand activation strategies aligned with brand objectives.
• Manage end-to-end activation campaigns: in-store promotions, sampling, events, sponsorships, digital activations.
• Collaborate with marketing, sales, and agencies to ensure brand consistency.
• Create campaign briefs, manage budgets, and select vendors for activation activities.
• Measure campaign performance and report on KPIs with insights for improvements.
• Ensure activations comply with brand guidelines and regulations.
• Identify new opportunities for consumer engagement and brand experience.
• Manage relationships with activation agencies, event organizers, and suppliers.
• Stay updated on experiential marketing trends in FMCG.
• Coordinate logistics and operations for activation activities.

Connaissances

Project management

Budget management

Creative thinking

Communication

Team collaboration

Hybrid work adaptability

Formation

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Description du poste

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven Brand Activations Manager to join their innovative team in Bloemfontein, Free State. This role is pivotal in conceptualizing, planning, and executing impactful brand activation campaigns that engage consumers, drive trial, and build brand loyalty across various touchpoints. You will be responsible for bringing brands to life through in-store promotions, events, experiential marketing, and digital engagement initiatives. The ideal candidate will have a strong understanding of consumer psychology, brand building, and the nuances of the FMCG market in Bloemfontein. This hybrid role allows for collaborative work at our Bloemfontein office and remote flexibility, supporting a balanced approach to campaign management. Join us to create memorable brand experiences that resonate with consumers.

Key Responsibilities

• Develop and execute creative and engaging brand activation strategies and plans aligned with overall brand objectives.
• Manage the end-to-end execution of various activation campaigns, including in-store promotions, sampling, events, sponsorships, and digital activations.
• Collaborate with marketing, sales, and external agencies to ensure seamless campaign implementation and brand consistency.
• Develop campaign briefs, manage budgets, and oversee vendor selection and management for activation activities.
• Measure and analyze the effectiveness of brand activation campaigns, reporting on key performance indicators (KPIs) and providing insights for future improvements.
• Ensure all activations are executed within brand guidelines and comply with relevant regulations.
• Identify new and innovative opportunities for consumer engagement and brand experience.
• Manage relationships with activation agencies, event organizers, and other third-party suppliers.
• Stay abreast of industry trends in experiential marketing and consumer engagement within the FMCG sector.
• Coordinate logistics and operational aspects of all activation activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand marketing, event management, or activations, preferably within the FMCG industry.
• Proven track record of successfully planning and executing impactful brand activation campaigns.
• Strong understanding of consumer engagement strategies and experiential marketing principles.
• Excellent project management, organizational, and multitasking skills.
• Creative thinking and a passion for developing innovative marketing ideas.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
• Ability to manage budgets and deliver campaigns within financial constraints.
• Experience working in a hybrid work environment.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical aid and retirement benefits.
• Opportunities for professional development and career growth.
• A dynamic and creative work environment with a hybrid working model.
• Exposure to leading brands and innovative marketing campaigns in the FMCG space.