Brand Activation Manager

Placements24; Benoni; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Performance-based incentives

Medical aid

Provident fund

Growth opportunities

Dynamic work environment

Job summary

Placements24 is seeking an experienced Brand Activation Manager to drive in-store and out-of-home activations in Benoni, Gauteng. You will conceptualize and execute campaigns, manage budgets, and collaborate with sales and external agencies to deliver high-impact experiences that engage consumers and grow sales.

Based in Benoni, Gauteng, you will lead activation initiatives from concept to execution, stay aware of FMCG trends, and ensure brand consistency across all activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of brand activation, brand management, or event marketing experience, preferably FMCG.
• Proven experience in planning and executing consumer-facing campaigns and in-store promotions.

Responsibilities

• Develop and execute brand activation strategies to increase visibility, engagement, and sales.
• Plan and manage in-store promotions, sampling events, POS material deployment, and consumer activities.
• Collaborate with marketing and sales to align activation with brand and business objectives.
• Manage activation budgets, ensuring ROI and timely delivery within financial constraints.
• Source and manage relationships with external agencies and suppliers for activation execution.
• Measure and report on activation program effectiveness and provide future insights.
• Ensure brand consistency and adherence to brand guidelines across activation activities.

Skills

Brand activation

Campaign management

Budget management

Vendor management

In-store promotions

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

About the Role

Our client, a dynamic player in the **FMCG** sector, is seeking an enthusiastic and experienced Brand Activation Manager to join their team in **Benoni, Gauteng**. This role is crucial for bringing brands to life through engaging in-store and out-of-home activations, ensuring strong consumer engagement and driving sales. The successful candidate will be responsible for conceptualizing, planning, and executing a variety of brand activation initiatives, managing budgets, and collaborating with various stakeholders, including sales teams and external agencies. A creative flair, coupled with strong project management skills and a deep understanding of the **FMCG** market, is essential. This position offers an excellent opportunity to directly influence brand perception and drive trial within the **Gauteng** region. We are looking for a proactive individual who can deliver impactful campaigns from conception to execution in **Benoni**.

Key Responsibilities

• Develop and execute innovative brand activation strategies and campaigns to increase brand visibility, consumer engagement, and sales.
• Plan and manage in-store promotions, sampling events, point-of-sale (POS) material deployment, and other consumer-facing activities.
• Collaborate with the marketing and sales teams to ensure activation strategies align with overall brand and business objectives.
• Manage activation budgets effectively, ensuring optimal return on investment and timely delivery within financial constraints.
• Source and manage relationships with external agencies and suppliers for activation execution.
• Measure and report on the effectiveness of brand activation programs, providing insights for future planning.
• Ensure brand consistency and adherence to brand guidelines across all activation activities.
• Stay abreast of industry trends and competitor activities in brand activation within the **FMCG** space.
• Coordinate logistics for all activation events and materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in brand activation, brand management, or event marketing, preferably within the **FMCG** industry.
• Proven experience in planning and executing successful consumer-facing campaigns and in-store promotions.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinker with a keen eye for detail and a passion for consumer engagement.
• Proficiency in Microsoft Office Suite.
• Familiarity with the retail landscape in **Gauteng** is advantageous.
• Based in or able to commute to **Benoni, Gauteng**.

Benefits

• Competitive salary package based on experience and qualifications.
• Performance-based incentives.
• Opportunities for professional growth and development within the **FMCG** sector.
• A dynamic and creative work environment.
• Contribution towards medical aid and provident fund.
• Exposure to a variety of well-known **FMCG** brands.