Brand Activation Manager - FMCG

Placements24; Mossel Bay; Vor Ort; ZAR 360.000 - 600.000; Vollzeit

Benefits dieser Stelle

Competitive salary package

Medical and dental coverage

Retirement savings plan

Professional development opportunities

Generous annual leave

Zusammenfassung

Placements24 is partnering with a leading FMCG brand in Mossel Bay to recruit a Brand Activation Manager. This hands-on role leads in-store promotions, sampling, events and digital activations, coordinating field teams to deliver high-impact campaigns.

You will plan and execute campaigns from ideation to completion within budget and timelines, collaborating with marketing and sales to ensure seamless activation and ROI analysis in a fast-paced, consumer-centric environment.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 4–6 years of experience in brand activation, field marketing or event management, preferably FMCG.
• Proven experience planning and executing consumer-facing marketing campaigns and promotions.
• Strong understanding of retail environments and POS marketing principles.
• Excellent project management, communication and negotiation skills.

Aufgaben

• Develop and execute brand activation strategies aligned with marketing plans.
• Plan and manage in-store promotions, POS materials, sampling programs and events.
• Collaborate with marketing and sales to integrate activation with trade marketing.
• Manage relationships with agencies, suppliers and activation teams.
• Develop creative concepts for campaigns that resonate with target consumers.
• Oversee production and distribution of promotional materials.
• Monitor ROI and provide actionable insights from activation campaigns.
• Manage budgets for activation activities and ensure cost efficiency.
• Stay updated on consumer trends and industry best practices.
• Provide training to field sales teams and brand ambassadors.

Kenntnisse

Brand activation

Field marketing

Event management

Project management

Communication

Budget management

MS Office

Ausbildung

Bachelor's degree in Marketing, Business Administration or related field

Tools

MS Office Suite

Project management software

Jobbeschreibung

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a creative and energetic Brand Activation Manager to spearhead impactful marketing initiatives. This role is crucial for bringing brands to life at the consumer touchpoint, driving trial, and fostering brand loyalty. You will be responsible for conceptualizing, planning, and executing innovative activation campaigns across various channels, including in-store promotions, events, sampling programs, and digital activations. The ideal candidate possesses a deep understanding of consumer behavior, a flair for creativity, and a proven ability to manage projects from ideation to completion within budget and timeline. This position is based in Mossel Bay, Western Cape , and requires a hands-on approach to managing field teams and ensuring seamless execution of all activation programs. If you are passionate about creating memorable brand experiences and thrive in a fast-paced, consumer-centric environment, this is an exciting opportunity to make a significant impact.

Key Responsibilities

• Develop and execute comprehensive brand activation strategies aligned with overall brand objectives and marketing plans.
• Plan, manage, and execute in-store promotions, point-of-sale (POS) materials, sampling programs and experiential marketing events.
• Collaborate with the marketing and sales teams to ensure seamless integration of activation programs with trade marketing initiatives.
• Manage relationships with external agencies, suppliers and activation teams to ensure high‑quality execution.
• Develop creative concepts for promotional campaigns that resonate with target consumers.
• Oversee the production and distribution of promotional materials and collateral.
• Monitor and analyze the effectiveness of activation campaigns, measuring ROI and providing actionable insights.
• Manage budgets for all activation activities, ensuring cost‑efficiency and adherence to financial guidelines.
• Stay abreast of consumer trends, competitor activities and industry best practices in brand activation.
• Provide support and training to field sales teams and brand ambassadors involved in activation programs.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum of 4-6 years of experience in brand activation, field marketing or event management, preferably within the FMCG sector.
• Proven experience in planning and executing successful consumer‑facing marketing campaigns and promotions.
• Strong understanding of the retail environment and point‑of‑sale marketing principles.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem‑solving abilities.
• Strong communication, negotiation and interpersonal skills.
• Proficiency in MS Office Suite and experience with project management software.
• Ability to work independently and as part of a team, with a flexible attitude towards working hours.
• This role requires a strong on‑site presence and is not remote.

Benefits

• Competitive salary package, commensurate with experience.
• Performance-based incentives and bonuses.
• Comprehensive medical and dental coverage.
• Retirement savings plan.
• Generous annual leave and public holidays.
• Opportunities for professional development and training in marketing and brand management.
• Exposure to dynamic and innovative FMCG brands.
• A supportive team environment focused on creativity and execution excellence.