Brand Activation Specialist

Placements24; Klerksdorp; On-site; ZAR 300,000 - 550,000; Full time

Benefits offered by this job

Competitive compensation

Bonuses

Professional development

Dynamic work environment in Klerksdorp

Exposure to FMCG brands

Team-oriented culture

Job summary

Placements24 in Klerksdorp is seeking a creative and energetic Brand Activation Specialist to energize in-store and out-of-home activations, promotions, and events across the North West region. You will collaborate with marketing and sales teams to develop activation strategies that boost brand awareness, trial, and sales, with hands-on experience in brand building.

The role offers exposure to leading FMCG brands and opportunities for growth within a dynamic team.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven ability to develop and execute promotional campaigns.
• Strong understanding of consumer behavior and engagement strategies.
• Excellent project management and organizational skills.

Responsibilities

• Develop and implement creative brand activation strategies and campaigns.
• Plan and execute in-store promotions, sampling activities, and point-of-sale initiatives.
• Coordinate and manage brand events, sponsorships, and experiential marketing activities.
• Collaborate with sales teams to ensure effective execution of brand plans at the retail level.
• Manage relationships with external agencies and suppliers for activation material production and event logistics.
• Monitor and report on the effectiveness of brand activation initiatives, gathering consumer feedback and market insights.
• Ensure brand consistency and messaging across all activation touchpoints.
• Manage budgets for activation projects and track expenses.
• Stay abreast of industry trends and competitor activities to identify new activation opportunities.
• Work closely with the marketing team on campaign development and execution.

Skills

Communication skills

Interpersonal skills

Project management

Organizational skills

Creative thinking

Problem solving

MS Office

Consumer behavior

Event management

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

MS Office Suite

Job description

About the Role

Our client is seeking a creative and energetic Brand Activation Specialist to join their team in Klerksdorp . This role is responsible for bringing brands to life through engaging in-store and out-of-home activations, promotions, and events. The ideal candidate will have a passion for marketing, a keen understanding of consumer engagement, and experience within the FMCG sector. You will work closely with the marketing and sales teams to develop and execute innovative activation strategies that drive brand awareness, trial, and sales. This is an excellent opportunity to gain hands‑on experience in brand building and make a direct impact on consumer perception and purchasing behavior within the North West region.

Key Responsibilities

• Develop and implement creative brand activation strategies and campaigns.
• Plan and execute in-store promotions, sampling activities, and point-of-sale initiatives.
• Coordinate and manage brand events, sponsorships, and experiential marketing activities.
• Collaborate with sales teams to ensure effective execution of brand plans at the retail level.
• Manage relationships with external agencies and suppliers for activation material production and event logistics.
• Monitor and report on the effectiveness of brand activation initiatives, gathering consumer feedback and market insights.
• Ensure brand consistency and messaging across all activation touchpoints.
• Manage budgets for activation projects and track expenses.
• Stay abreast of industry trends and competitor activities to identify new activation opportunities.
• Work closely with the marketing team on campaign development and execution.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in brand activation, marketing, or events management, preferably within the FMCG sector.
• Proven ability to develop and execute successful promotional campaigns.
• Strong understanding of consumer behavior and engagement strategies.
• Excellent project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in MS Office Suite.
• Experience within the Klerksdorp area or surrounding North West region is beneficial.
• A proactive and enthusiastic attitude with a passion for brands.

Benefits

• Competitive salary commensurate with experience.
• Performance-related bonuses.
• Opportunities for professional development and skill enhancement.
• Exciting and dynamic work environment in Klerksdorp .
• Exposure to leading FMCG brands and innovative marketing campaigns.
• Contribution to a supportive and team-oriented company culture.
• Potential for growth within the marketing department.