Brand Activation Coordinator - FMCG

Placements24; Benoni; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Brand marketing exposure

Training opportunities

Collaborative environment

Job summary

Placements24 in Benoni, Gauteng invites an energetic Brand Activation Coordinator to join our marketing team. You will plan, coordinate, and execute in-store promotions, events, and sampling activities to bring brands to life and drive trial.

The role requires meticulous organization, strong communication, and the ability to manage multiple campaigns with external agencies and partners. A marketing-related degree and 1–3 years’ experience in FMCG branding are preferred.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 1–3 years of experience in marketing coordination or brand activation.
• Strong organizational and project management skills with ability to manage multiple tasks.
• Excellent communication and interpersonal skills.
• Based in Benoni or willing to commute to Benoni.

Responsibilities

• Coordinate and execute brand activations: in-store promotions, events, and sampling.
• Liaise with agencies, vendors, and suppliers to ensure timely delivery of activation materials.
• Manage event logistics, including venue booking, staffing, on-site coordination.
• Develop briefs for creative agencies and review campaign materials for brand consistency.
• Track and report on performance of activation programs, measuring success against objectives.
• Assist in development of marketing collateral and promotional materials.
• Manage budgets for specific activation projects, ensuring adherence to financial guidelines.
• Maintain relationships with retail partners to facilitate in-store execution.
• Support Brand Management team with marketing and admin tasks.
• Ensure all brand activations comply with policies and legal requirements.

Skills

Organizational skills

Communication skills

Creativity

Teamwork

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Job description

About the Role

Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an energetic and creative Brand Activation Coordinator to join their marketing team in Benoni, Gauteng . This role is essential for bringing brands to life through engaging consumer experiences and impactful in-store and event activations. You will work closely with the Brand Management team to plan, coordinate, and execute a variety of marketing initiatives designed to enhance brand visibility and drive trial. The ideal candidate will have a keen eye for detail, excellent organizational skills, and a passion for marketing and consumer engagement within the FMCG sector. This position is based in Benoni, Gauteng and requires a hands-on approach to event and campaign management. We are looking for an individual who can manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment. Join our client in creating memorable brand experiences and driving consumer connection.

Key Responsibilities

• Coordinate and execute brand activation campaigns, including in-store promotions, events, and sampling activities.
• Liaise with external agencies, vendors, and suppliers to ensure timely and cost-effective delivery of activation materials and services.
• Manage event logistics, including venue booking, staffing, and on-site coordination.
• Develop briefs for creative agencies and review campaign materials for brand consistency.
• Track and report on the performance of activation programs, measuring success against key objectives.
• Assist in the development of marketing collateral and promotional materials.
• Manage budgets for specific activation projects, ensuring adherence to financial guidelines.
• Maintain strong relationships with retail partners to facilitate in-store execution.
• Support the Brand Management team with various marketing and administrative tasks.
• Ensure all brand activations comply with company policies and legal requirements.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in marketing coordination, event management, or brand activation, preferably in the FMCG industry.
• Excellent organizational and project management skills, with the ability to manage multiple tasks concurrently.
• Strong communication and interpersonal skills, with the ability to work effectively with diverse stakeholders.
• Creative thinking and a passion for generating innovative campaign ideas.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Ability to work under pressure and meet tight deadlines.
• Detail-oriented with a focus on quality execution.
• Must be based in or willing to commute to Benoni, Gauteng .
• A proactive and team-oriented attitude.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with well-known FMCG brands.
• Exposure to various facets of brand marketing and consumer engagement.
• Professional development and training opportunities.
• A dynamic and collaborative work environment within a growing company.
• Contribute directly to the success of impactful brand campaigns.