Area Sales Manager – Industrial Equipment

Placements24; Upington; Hybrid; ZAR 446,000 - 725,000; Full time

Benefits offered by this job

Company car and fuel allowance

Competitive base salary with commisson

Medical and retirement benefits

Professional development opportunities

Generous annual leave

Job summary

Placements24 is seeking an Area Sales Manager to oversee sales operations in Upington, Northern Cape. You will lead a small team, drive growth across industrial sectors, and manage key client relationships.

This hybrid role blends field visits with in-office planning. The successful candidate will develop strategic sales plans, forecast performance, and collaborate with marketing to tailor region-specific initiatives.

Qualifications

• Minimum 5 years in B2B sales; 2–3 years in leadership.
• Proven track record in selling industrial equipment.
• Willingness to travel within the designated area.
• Bachelor's degree preferred in Engineering / Business / Marketing.

Responsibilities

• Develop and implement sales strategies to achieve targets.
• Lead and mentor a team of sales representatives.
• Identify and pursue new business opportunities within the territory.
• Build long-term relationships with key customers and stakeholders.
• Prepare forecasts and reports for senior management.
• Collaborate with marketing on region-specific initiatives.

Skills

B2B sales management

Leadership

CRM software

Strategic sales planning

Negotiation

Education

Bachelor's degree in Engineering / Business / Marketing

Tools

CRM software and sales tools

Job description

About the Role

Our client, a leading manufacturer of high-performance industrial equipment, is seeking a results-oriented Area Sales Manager to oversee sales operations within the Upington, Northern Cape region. This role is crucial for driving sales growth, managing key client relationships, and developing new business opportunities across various industrial sectors. The ideal candidate will possess a strong understanding of industrial machinery, a proven track record in B2B sales management, and exceptional leadership qualities. You will be responsible for leading a small team of sales representatives, developing strategic sales plans, and ensuring customer satisfaction. This hybrid role offers a dynamic mix of field-based client engagement and in-office strategic planning, providing a comprehensive scope of responsibilities within a reputable organization.

Key Responsibilities

• Develop and implement effective sales strategies to achieve and exceed area sales targets.
• Manage and mentor a team of sales representatives, providing guidance, training, and performance management.
• Identify and pursue new business opportunities within the assigned territory, focusing on industrial clients.
• Build and maintain strong, long-term relationships with key customers and stakeholders.
• Conduct regular client visits to understand their needs, provide solutions, and ensure satisfaction.
• Analyze sales performance data and market trends to identify areas for improvement and strategic adjustments.
• Prepare accurate sales forecasts and reports for senior management.
• Collaborate with the marketing team to develop and execute region-specific marketing initiatives.
• Ensure adherence to company policies and procedures in all sales activities.
• Negotiate contracts and pricing agreements to secure profitable business.

Requirements

• Minimum of 5 years of experience in B2B sales, with at least 2-3 years in a sales management or leadership role.
• Proven success in selling industrial equipment, machinery, or related technical products.
• Strong understanding of the industrial sector and its key players in the Northern Cape region is highly desirable.
• Excellent leadership, communication, and negotiation skills.
• Ability to develop and execute strategic sales plans.
• Proficiency in CRM software and sales management tools.
• A Bachelor's degree in Engineering, Business Administration, Marketing, or a related field is preferred.
• Willingness to travel extensively within the designated area.
• Strong analytical and problem-solving abilities.

Benefits

• Competitive base salary with a lucrative commission and bonus structure.
• Company car and fuel allowance for business travel.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and advanced training.
• A dynamic work environment with a focus on results and innovation.
• Potential for career advancement within a growing international company.
• Generous annual leave allowance.