Account Development Representative

Placements24; East London; On-site; ZAR 180,000 - 240,000; Full time

Job summary

Placements24 is seeking an Account Development Representative in East London, Eastern Cape. This entry-level role focuses on identifying and qualifying SMB leads, initiating contact with potential clients, and supporting the sales team with discovery calls and scheduling.

A proactive communicator eager to learn digital marketing will thrive in this position. You will work closely with the marketing and sales teams to understand client challenges, articulate value, and maintain CRM records.

Qualifications

• Bachelor's degree or equivalent experience.
• Excellent verbal and written communication.
• Comfortable using CRM software.
• Strong self-motivation and target drive.

Responsibilities

• Generate new business opportunities by proactively contacting potential clients via phone, email, and social media.
• Research target companies and contacts to understand their business needs and marketing challenges.
• Clearly articulate the value proposition of the digital marketing services.
• Qualify inbound and outbound leads to determine their potential for conversion into sales opportunities.
• Schedule introductory meetings and discovery calls for the Account Executive team.
• Maintain accurate and detailed records of all sales activities in the CRM system.
• Collaborate with the marketing team to align outbound efforts with campaigns and initiatives.
• Meet and exceed targets for qualified leads and scheduled appointments.

Skills

Verbal communication

Written communication

Organizational skills

CRM software

Self-motivated

Team player

Education

Bachelor's degree or equivalent experience

Job description

About the Role

Our client, a prominent provider of digital marketing services, is looking for a proactive and energetic Account Development Representative (ADR) to join their team based in East London, Eastern Cape . This role is crucial for identifying and qualifying new business leads within the small and medium-sized business (SMB) market. You will be responsible for initiating contact with potential clients, understanding their marketing challenges, and qualifying them as potential leads for our client's sales team. The ideal candidate is a confident communicator, eager to learn about digital marketing, and driven to contribute to the company's growth in the East London area. This is an excellent entry-level opportunity for a career in sales and marketing.

Key Responsibilities

• Generate new business opportunities by proactively contacting potential clients via phone, email, and social media.
• Research target companies and contacts to understand their business needs and potential marketing challenges.
• Clearly articulate the value proposition of our client's digital marketing services.
• Qualify inbound and outbound leads to determine their potential for conversion into sales opportunities.
• Schedule introductory meetings and discovery calls for the Account Executive team.
• Maintain accurate and detailed records of all sales activities and lead information in the CRM system.
• Collaborate with the marketing team to align outbound efforts with campaigns and initiatives.
• Meet and exceed targets for qualified leads and scheduled appointments.
• Stay informed about industry trends, digital marketing best practices, and competitor offerings.
• Contribute to a positive and collaborative team environment in East London .

Requirements

• Excellent verbal and written communication skills, with a professional and engaging phone manner.
• Strong organizational skills and attention to detail.
• Self-motivated, resilient, and driven to achieve set targets.
• Ability to quickly grasp new concepts and effectively communicate them.
• Previous experience in sales, customer service, or a related field is an advantage.
• A Bachelor's degree or equivalent relevant experience is preferred.
• Comfortable using CRM software and various communication tools.
• Enthusiasm for digital marketing and a desire to build a career in sales.
• Ability to work effectively within a team and contribute to shared goals in the East London, Eastern Cape region.

Benefits

Our client offers a competitive entry-level salary with performance-based bonuses and commission opportunities. Employees receive comprehensive medical aid coverage, access to a retirement fund, and ongoing training in digital marketing strategies and sales techniques. This role provides a fantastic foundation for a career in sales, with clear paths for advancement within the company, supporting our team members in East London .