Workstation eCommerce Strategy Lead (Mid-Market & RTM)

Lenovo; Morrisville (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Lenovo is seeking a Workstation eCommerce & Mid-Market Strategy & RTM Lead to drive growth across direct online channels, marketplaces, and partner routes. You will shape the strategy, assess market opportunities, and partner with cross-functional teams to ensure alignment with overall go-to-market plans.

The role emphasizes data-driven decision making, portfolio discipline, and scalable playbooks to accelerate revenue growth in a complex digital ecosystem.

Qualifications

• 5+ years of experience in eCommerce strategy or related technology role.
• Bachelor's degree required; MBA or equivalent experience preferred.

Responsibilities

• Define Worldwide Workstation strategy for eCommerce and mid-market channels.
• Assess customer needs, route economics, and market opportunities to recommend effective routes-to-market.
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales to align plans.
• Work with Product Operations to define Workstation portfolio, lifecycle, availability, and bundles.
• Analyze traffic, conversion, ASP, product mix, margin, and pipeline to drive actions.
• Translate strategies into geo-ready playbooks considering market maturity and channel dynamics.
• Define objectives, success measures, and decision criteria for scaling or stopping initiatives.

Skills

eCommerce strategy

Digital channels

Mid-market sales

Data analysis

Stakeholder management

Education

Bachelor's degree

MBA or equivalent

Tools

CRM systems

Excel

Power BI

Job description

Lenovo is seeking a Workstation eCommerce & Mid-Market Strategy & RTM Lead to drive growth across direct online channels, marketplaces, and partner routes. You will shape the strategy, assess market opportunities, and partner with cross-functional teams to ensure alignment with overall go-to-market plans.

The role emphasizes data-driven decision making, portfolio discipline, and scalable playbooks to accelerate revenue growth in a complex digital ecosystem.