Global Workstation Strategy & Route-to-Market Lead

Lenovo; North Carolina; On-site; USD 180,000 - 260,000; Full time

Job summary

Lenovo is seeking a Workstation REL Strategy Route-to-Market Lead to define and drive growth across Corporate, Enterprise, Global Accounts, and Public Sector. You will translate business direction into focused workstation plays, sizing opportunities and building activation plans by geography.

You will identify key customer segments and partner ecosystems, develop growth programs, and collaborate with Marketing, Sales, and Product Operations to deliver measurable market impact worldwide.

Qualifications

• 5+ years of experience in enterprise technology strategy, segment strategy, route-to-market strategy, business management, sales strategy, or a related field.
• Bachelor’s degree required, MBA or equivalent preferred.

Responsibilities

• Set the worldwide Workstation growth strategy and route-to-market framework for Corporate, Enterprise, Global Accounts, and Public Sector.
• Identify customer segments, workloads, verticals, partner ecosystems, routes to market, and regions with highest growth potential.
• Develop scalable growth programs that drive customer acquisition, expansion, retention, and market growth.
• Partner with Sales, Marketing, and Operations to align workstation priorities with broader strategy.
• Consolidate market data and business requirements for portfolio consideration across geographies.

Skills

Enterprise technology strategy

Sales strategy

Route-to-market strategy

Executive communication

Education

Bachelor’s degree

MBA or equivalent

Job description

Lenovo is seeking a Workstation REL Strategy Route-to-Market Lead to define and drive growth across Corporate, Enterprise, Global Accounts, and Public Sector. You will translate business direction into focused workstation plays, sizing opportunities and building activation plans by geography.

You will identify key customer segments and partner ecosystems, develop growth programs, and collaborate with Marketing, Sales, and Product Operations to deliver measurable market impact worldwide.