Workstation Channel Strategy & RTM Lead

Lenovo; North Carolina; On-site; USD 120,000 - 190,000; Full time

Job summary

Lenovo is seeking a Workstation Channel Strategy RTM Lead in the United States to drive worldwide channel growth and align partner programs with corporate goals. You will define the go-to-market approach across distributors, resellers, VARs, and indirect channels, while partnering with leadership to set priorities and success metrics.

The role focuses on identifying growth opportunities across geographies, industries, and customer types, building joint business plans, and coordinating with SMB,

Qualifications

• 5+ years of experience in channel strategy, indirect sales, distribution, partner management, commercial strategy, route-to-market strategy, or technology business management.
• Bachelor’s degree required.

Responsibilities

• Define the worldwide Workstation channel strategy and route-to-market approach across distributors, resellers, VARs, specialist partners, and indirect sales channels.
• Identify growth opportunities across partner segments, routes to market, industries, customer types, and geographies.
• Partner with Channel leadership to define the business requirements, partner priorities, portfolio needs, and success metrics for channel initiatives and programs.
• Define partner segmentation, route priorities, portfolio recommendations, enablement requirements, and success measures to improve channel performance.
• Serve as the primary Workstation lead for strategic technology partnerships to identify growth opportunities, joint initiatives, co-marketing activities, and ecosystem investments.
• Build and maintain joint business plans with priority technology partners, ensuring Workstation priorities are represented in partner strategies, programs, and field motions.
• Partner with SMB BU, Channel leadership, Alliances, Marketing, and Product teams to align channel priorities and maximize partner impact.
• Assess performance by geography, route, partner type, product family, configuration, sell-in, sell-through, inventory, margin, share, and customer segment.
• Identify route friction, including partner capability, assortment, pricing, inventory, supply, and seller-readiness gaps.
• Work with Business Activation teams to turn aligned strategies into geography-ready programs, validate local applicability, and improve execution based on partner feedback and business performance.
• Stay connected to channel trends, partner needs, competitive activity, and emerging ecosystem opportunities, bringing insights back into the business to shape future investments and priorities.]

Skills

Channel strategy

Indirect sales

Partnership management

Commercial strategy

Route-to-market

Data analysis

Executive communication

Education

Bachelor's degree

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

The Workstation Channel Strategy RTM Lead defines how Workstation grows through distributors, resellers, VARs, specialist partners, and other indirect channels. The role identifies growth opportunities, sets channel priorities, and develops strategies that can be scaled across geographies. This leader also serves as the primary Workstation point of contact for strategic technology and alliance partners, aligning joint go-to-market plans, enablement, investments, and growth initiatives.

Responsibilities

• Define the worldwide Workstation channel strategy and route-to-market approach across distributors, resellers, VARs, specialist partners, and indirect sales channels.
• Identify growth opportunities across partner segments, routes to market, industries, customer types, and geographies.
• Partner with Channel leadership to define the business requirements, partner priorities, portfolio needs, and success metrics for channel initiatives and programs.
• Define partner segmentation, route priorities, portfolio recommendations, enablement requirements, and success measures to improve channel performance.
• Serve as the primary Workstation lead for strategic technology partnerships to identify growth opportunities, joint initiatives, co-marketing activities, and ecosystem investments.
• Build and maintain joint business plans with priority technology partners, ensuring Workstation priorities are represented in partner strategies, programs, and field motions.
• Partner with SMB BU, Channel leadership, Alliances, Marketing, and Product teams to align channel priorities and maximize partner impact.
• Assess performance by geography, route, partner type, product family, configuration, sell-in, sell-through, inventory, margin, share, and customer segment.
• Identify route friction, including partner capability, assortment, pricing, inventory, supply, and seller-readiness gaps.
• Work with Business Activation teams to turn aligned strategies into geography-ready programs, validate local applicability, and improve execution based on partner feedback and business performance.
• Stay connected to channel trends, partner needs, competitive activity, and emerging ecosystem opportunities, bringing insights back into the business to shape future investments and priorities.

Basic Qualifications

• 5+ years of experience in channel strategy, indirect sales, distribution, partner management, commercial strategy, route-to-market strategy, or technology business management.
• Bachelor’s degree required.

Preferred Qualifications

• MBA or equivalent experience preferred.
• Strong understanding of distributor, reseller, VAR, systems integrator, and specialist-channel business models.
• Experience designing partner segmentation, channel programs, enablement, joint business planning, or partner-led demand programs.
• Strong commercial understanding of sell-in, sell-through, inventory, channel margin, route economics, and partner return on investment.
• Strong analytical skills and the ability to turn performance data into clear commercial action.
• Experience working across global and regional teams in a matrixed technology business.
• Strong stakeholder management and executive communication skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.