Global Channel Strategy & RTM Lead

Lenovo; Morrisville (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Lenovo in Morrisville, NC is seeking a Workstation Channel Strategy & RTM Lead to steer growth through distributors, resellers, VARs, and other partners. You will define geo-ready channel strategies and align joint GTM plans with technology partners to maximize market impact.

The role requires 5+ years in channel strategy and a strong background in partner management, with MBA or equivalent experience preferred. This is a full-time, on-site position in the United States.

Qualifications

• 5+ years in channel strategy, indirect sales, distribution, partner management, commercial strategy, route-to-market strategy, or technology business management.
• Bachelor's degree required; MBA or equivalent experience preferred.

Responsibilities

• Define the worldwide Workstation channel strategy and route-to-market approach across distributors, resellers, VARs, specialist partners, and indirect sales channels.
• Identify growth opportunities across partner segments, routes to market, industries, customer types, and geographies.
• Partner with Channel leadership to define the business requirements, partner priorities, portfolio needs, and success metrics for channel initiatives and programs.
• Define partner segmentation, route priorities, portfolio recommendations, enablement requirements, and success measures to improve channel performance.
• Serve as the primary Workstation lead for strategic technology partnerships to identify growth opportunities, joint initiatives, co-marketing activities, and ecosystem investments.
• Build and maintain joint business plans with priority technology partners, ensuring Workstation priorities are represented in partner strategies, programs, and field motions.
• Partner with SMB BU, Channel leadership, Alliances, Marketing, and Product teams to align channel priorities and maximize partner impact.
• Assess performance by geo, route, partner type, product family, configuration, sell-in, sell-through, inventory, margin, share, and customer segment.
• Identify route friction, including partner capability, assortment, pricing, inventory, supply, and seller-readiness gaps.
• Work with Business Activation teams to turn aligned strategies into geo-ready programs, validate local applicability, and improve execution based on partner feedback and business performance.
• Stay connected to channel trends, partner needs, competitive activity, and emerging ecosystem opportunities, bringing insights back into the business to shape future investments and priorities.

Skills

Partner management

Stakeholder management

Executive communication

Analytical skills

Commercial acumen

Global/matrix teams

Education

Bachelor's degree

MBA or equivalent experience

Job description

Lenovo in Morrisville, NC is seeking a Workstation Channel Strategy & RTM Lead to steer growth through distributors, resellers, VARs, and other partners. You will define geo-ready channel strategies and align joint GTM plans with technology partners to maximize market impact.

The role requires 5+ years in channel strategy and a strong background in partner management, with MBA or equivalent experience preferred. This is a full-time, on-site position in the United States.