Workstation REL Strategy & RTM Lead

Lenovo; Morrisville (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Lenovo is seeking a Workstation REL Strategy & RTM Lead to define growth across Corporate, Enterprise, Global Accounts, and Public Sector. You will translate market insights, workload dynamics, and route opportunities into a repeatable suite of workstation plays with clear targets and activation paths.

You will influence senior stakeholders across Sales, Geo 4P, Marketing, Alliances, and Finance, driving adoption and measurable outcomes globally.

Qualifications

• 5+ years of experience in enterprise technology strategy or related field.
• Bachelor's degree required; MBA or equivalent preferred.
• Experience with enterprise, public-sector, global-account, or alliance models.
• Strong understanding of complex B2B buying motions.
• Ability to influence senior stakeholders without direct authority.

Responsibilities

• Set the worldwide Workstation growth strategy and route-to-market framework.
• Identify customer segments, workloads, verticals, partner ecosystems, and regions with growth potential.
• Partner with Vertical Specialist team to identify target accounts and grow plans.
• Develop scalable growth programs driving acquisition, expansion, retention, and market growth.
• Align Workstation priorities with broader segment strategy with Commercial BU.
• Collaborate with Marketing and Alliances to shape messaging and demand generation.
• Consolidate market and commercial requirements for WW Portfolio consideration with Product Operations.
• Size opportunities, build business cases, set baselines and targets with Business Planning.
• Turn aligned plays into geo-ready programs with field feedback improvements.
• Represent Workstation in planning cycles, reviews, and executive forums.

Skills

Executive communication

Strategic thinking

Stakeholder management

Market analysis

Presentation skills

Education

Bachelor's degree

MBA or equivalent

Job description

General Information

Req #: WD00107106

Career area: Strategy and Operations

Country/Region: United States of America

State: North Carolina

City: Morrisville

Date: Friday, October 23, 2026

Working time: Full-time

Additional Locations

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

The Workstation REL Strategy & RTM Lead defines how Workstation grows across Corporate, Enterprise, Global Accounts, and Public Sector. The role translates Commercial BU direction, customer and workload insight, market dynamics, and route opportunities into a focused portfolio of repeatable Workstation plays. Each play includes a clear target, route, business case, commercial requirements, adoption criteria, measures, and a path to activation through the geos.

Responsibilites:

• Set the worldwide Workstation growth strategy and route-to-market framework for Corporate, Enterprise, Global Accounts, and Public Sector.
• Identify the customer segments, workloads, verticals, partner ecosystems, routes-to-market, and regions with the highest growth potential.
• Partner with the Vertical Specialist team to identify and prioritize target accounts in key verticals, uncover whitespace opportunities, and build account-focused growth plans.
• Develop and manage scalable growth programs that drive customer acquisition, expansion, retention, and market growth across priority segments, channels, and routes to market.
• Partner with Commercial BU to align Workstation priorities with broader segment strategy.
• Partner with Marketing and Alliances to shape messaging, customer value propositions, enablement needs, partner engagement plans, and demand generation activities.
• Partner with Product Operations to consolidate market and commercial requirements for WW Portfolio consideration.
• Work with Business Planning to size opportunities, build business cases, set baselines and targets, and assess market, share, route, revenue, and gross-profit outcomes.
• Partner with Business Activation teams to turn aligned plays into geo-ready programs, validate local applicability, and improve them based on field feedback and business results.
• Represent Workstation in Commercial BU planning cycles, strategy reviews, quarterly business reviews, and executive decision forums.

Basic Qualifications:

• 5+ years of experience in enterprise technology strategy, segment strategy, route-to-market strategy, business management, sales strategy, or a related field.
• Bachelor's degree required; MBA or equivalent experience preferred.

Preferred Qualifications:

• Experience with enterprise, public-sector, global-account, strategic VAR, systems-integrator, or alliance business models.
• Strong understanding of complex business-to-business buying motions, workload-based selling, strategic accounts, and multi-stakeholder sales cycles.
• Experience building and scaling commercial playbooks across regions.
• Strong financial and market analysis skills, including market sizing, business cases, revenue, gross profit, and competitive analysis.
• Ability to influence senior stakeholders across Sales, Geo 4P, Marketing, Alliances, Finance, WW Portfolio, and Operations without direct authority.
• Strong executive communication and presentation skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.