Workstation REL Strategy & RTM Lead

Lenovo; North Carolina; On-site; USD 180,000 - 260,000; Full time

Job summary

Lenovo is seeking a Workstation REL Strategy Route-to-Market Lead to define and drive growth across Corporate, Enterprise, Global Accounts, and Public Sector. You will translate business direction into focused workstation plays, sizing opportunities and building activation plans by geography.

You will identify key customer segments and partner ecosystems, develop growth programs, and collaborate with Marketing, Sales, and Product Operations to deliver measurable market impact worldwide.

Qualifications

• 5+ years of experience in enterprise technology strategy, segment strategy, route-to-market strategy, business management, sales strategy, or a related field.
• Bachelor’s degree required, MBA or equivalent preferred.

Responsibilities

• Set the worldwide Workstation growth strategy and route-to-market framework for Corporate, Enterprise, Global Accounts, and Public Sector.
• Identify customer segments, workloads, verticals, partner ecosystems, routes to market, and regions with highest growth potential.
• Develop scalable growth programs that drive customer acquisition, expansion, retention, and market growth.
• Partner with Sales, Marketing, and Operations to align workstation priorities with broader strategy.
• Consolidate market data and business requirements for portfolio consideration across geographies.

Skills

Enterprise technology strategy

Sales strategy

Route-to-market strategy

Executive communication

Education

Bachelor’s degree

MBA or equivalent

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

The Workstation REL Strategy Route-to-Market Lead defines how Workstation grows across Corporate, Enterprise, Global Accounts, and Public Sector. The role translates Commercial BU direction, customer and workload insight, market dynamics, and route opportunities into a focused portfolio of repeatable Workstation plays. Each play includes a clear target, route, business case, commercial requirements, adoption criteria, measures, and a path to activation through the geographies.

Responsibilities

• Set the worldwide Workstation growth strategy and route-to-market framework for Corporate, Enterprise, Global Accounts, and Public Sector.
• Identify the customer segments, workloads, verticals, partner ecosystems, routes to market, and regions with the highest growth potential.
• Partner with the Vertical Specialist team to identify and prioritize target accounts in key verticals, uncover whitespace opportunities, and build account-focused growth plans.
• Develop and manage scalable growth programs that drive customer acquisition, expansion, retention, and market growth across priority segments, channels, and routes to market.
• Partner with Commercial BU to align Workstation priorities with broader segment strategy.
• Partner with Marketing and Alliances to shape messaging, customer value propositions, enablement needs, partner engagement plans, and demand generation activities.
• Partner with Product Operations to consolidate market and commercial requirements for WW Portfolio consideration.
• Work with Business Planning to size opportunities, build business cases, set baselines and targets, and assess market, share, route, revenue, and gross-profit outcomes.
• Partner with Business Activation teams to turn aligned plays into geo-ready programs, validate local applicability, and improve them based on field feedback and business results.
• Represent Workstation in Commercial BU planning cycles, strategy reviews, quarterly business reviews, and executive decision forums.

Basic Qualifications

• 5+ years of experience in enterprise technology strategy, segment strategy, route-to-market strategy, business management, sales strategy, or a related field.
• Bachelor’s degree required.

Preferred Qualifications

• MBA or equivalent experience.
• Experience with enterprise, public-sector, global-account, strategic VAR, systems-integrator, or alliance business models.
• Strong understanding of complex business-to-business buying motions, workload-based selling, strategic accounts, and multi-stakeholder sales cycles.
• Experience building and scaling commercial playbooks across regions.
• Strong financial and market analysis skills, including market sizing, business cases, revenue, gross profit, and competitive analysis.
• Ability to influence senior stakeholders across Sales, Geo 4P, Marketing, Alliances, Finance, WW Portfolio, and Operations without direct authority.
• Strong executive communication and presentation skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.