Global Workstation eCommerce & Mid‑Market Strategy Lead

Lenovo; North Carolina; On-site; USD 120,000 - 165,000; Full time

Job summary

Lenovo is seeking a Workstation eCommerce Mid‑Market Strategy RTM Lead to shape the digital go‑to‑market for Workstation across direct online, marketplaces, resellers, inside sales, and partner‑supported routes.

The role analyzes traffic, pricing, and channel economics, partners with cross‑functional teams, and defines portfolio requirements to scale digital initiatives in a global context.

Qualifications

• 5+ years of experience in eCommerce strategy, digital commerce, or related technology roles.
• Bachelor’s degree required.
• MBA or equivalent experience preferred.

Responsibilities

• Define worldwide Workstation eCommerce strategy across direct online, marketplaces, online resellers, inside sales, and partner‑supported routes.
• Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective go‑to‑market approach.
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to ensure Workstation priorities are reflected in plans.
• Work with Product Operations to define Workstation portfolio, configuration, and lifecycle requirements.
• Analyze traffic, conversion, margin, and sell‑through to identify opportunities and actions.
• Partner with Business Activation teams to translate strategies into geo‑ready recommendations and playbooks.
• Define objectives, success measures, and decision criteria to evaluate performance.

Skills

eCommerce strategy

Digital commerce

Market strategy

Stakeholder management

Education

Bachelor's degree

MBA or equivalent

Job description

Lenovo is seeking a Workstation eCommerce Mid‑Market Strategy RTM Lead to shape the digital go‑to‑market for Workstation across direct online, marketplaces, resellers, inside sales, and partner‑supported routes.

The role analyzes traffic, pricing, and channel economics, partners with cross‑functional teams, and defines portfolio requirements to scale digital initiatives in a global context.