Workstation Channel Strategy & RTM Growth Lead

Lenovo; North Carolina; On-site; USD 120,000 - 190,000; Full time

Job summary

Lenovo is seeking a Workstation Channel Strategy RTM Lead in the United States to drive worldwide channel growth and align partner programs with corporate goals. You will define the go-to-market approach across distributors, resellers, VARs, and indirect channels, while partnering with leadership to set priorities and success metrics.

The role focuses on identifying growth opportunities across geographies, industries, and customer types, building joint business plans, and coordinating with SMB,

Qualifications

• 5+ years of experience in channel strategy, indirect sales, distribution, partner management, commercial strategy, route-to-market strategy, or technology business management.
• Bachelor’s degree required.

Responsibilities

• Define the worldwide Workstation channel strategy and route-to-market approach across distributors, resellers, VARs, specialist partners, and indirect sales channels.
• Identify growth opportunities across partner segments, routes to market, industries, customer types, and geographies.
• Partner with Channel leadership to define the business requirements, partner priorities, portfolio needs, and success metrics for channel initiatives and programs.
• Define partner segmentation, route priorities, portfolio recommendations, enablement requirements, and success measures to improve channel performance.
• Serve as the primary Workstation lead for strategic technology partnerships to identify growth opportunities, joint initiatives, co-marketing activities, and ecosystem investments.
• Build and maintain joint business plans with priority technology partners, ensuring Workstation priorities are represented in partner strategies, programs, and field motions.
• Partner with SMB BU, Channel leadership, Alliances, Marketing, and Product teams to align channel priorities and maximize partner impact.
• Assess performance by geography, route, partner type, product family, configuration, sell-in, sell-through, inventory, margin, share, and customer segment.
• Identify route friction, including partner capability, assortment, pricing, inventory, supply, and seller-readiness gaps.
• Work with Business Activation teams to turn aligned strategies into geography-ready programs, validate local applicability, and improve execution based on partner feedback and business performance.
• Stay connected to channel trends, partner needs, competitive activity, and emerging ecosystem opportunities, bringing insights back into the business to shape future investments and priorities.]

Skills

Channel strategy

Indirect sales

Partnership management

Commercial strategy

Route-to-market

Data analysis

Executive communication

Education

Bachelor's degree

Job description

Lenovo is seeking a Workstation Channel Strategy RTM Lead in the United States to drive worldwide channel growth and align partner programs with corporate goals. You will define the go-to-market approach across distributors, resellers, VARs, and indirect channels, while partnering with leadership to set priorities and success metrics.

The role focuses on identifying growth opportunities across geographies, industries, and customer types, building joint business plans, and coordinating with SMB,