Worldwide Workstation eCommerce & Mid-Market Strategy & RTM Lead

Lenovo; North Carolina; On-site; USD 120,000 - 165,000; Full time

Job summary

Lenovo is seeking a Workstation eCommerce Mid‑Market Strategy RTM Lead to shape the digital go‑to‑market for Workstation across direct online, marketplaces, resellers, inside sales, and partner‑supported routes.

The role analyzes traffic, pricing, and channel economics, partners with cross‑functional teams, and defines portfolio requirements to scale digital initiatives in a global context.

Qualifications

• 5+ years of experience in eCommerce strategy, digital commerce, or related technology roles.
• Bachelor’s degree required.
• MBA or equivalent experience preferred.

Responsibilities

• Define worldwide Workstation eCommerce strategy across direct online, marketplaces, online resellers, inside sales, and partner‑supported routes.
• Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective go‑to‑market approach.
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to ensure Workstation priorities are reflected in plans.
• Work with Product Operations to define Workstation portfolio, configuration, and lifecycle requirements.
• Analyze traffic, conversion, margin, and sell‑through to identify opportunities and actions.
• Partner with Business Activation teams to translate strategies into geo‑ready recommendations and playbooks.
• Define objectives, success measures, and decision criteria to evaluate performance.

Skills

eCommerce strategy

Digital commerce

Market strategy

Stakeholder management

Education

Bachelor's degree

MBA or equivalent

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full‑stack portfolio of AI‑enabled, AI‑ready, and AI‑optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world‑changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world‑changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

The Workstation eCommerce Mid‑Market Strategy RTM Lead defines how Workstation grows through direct digital channels, marketplaces, online resellers, inside sales, mid‑market coverage, and partner‑assisted routes. The role builds a portfolio of repeatable digital and mid‑market programs, with clear route choices, assortment and content requirements, conversion levers, lead handoffs, business outcomes, and criteria to scale, change, or stop.

Responsibilities

• Define the worldwide Workstation strategy for eCommerce and mid‑market channels, identifying growth opportunities across direct online, marketplaces, online resellers, inside sales, and partner‑supported routes.
• Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective route‑to‑market approach for each opportunity.
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to ensure Workstation priorities, customer requirements, and growth opportunities are reflected in broader digital and go‑to‑market plans.
• Work with Product Operations to define Workstation portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements that inform WW Portfolio planning and investment decisions.
• Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell‑through, pipeline, and customer engagement data to identify opportunities and recommend actions.
• Partner with Business Activation teams to translate aligned strategies into geo‑ready recommendations and playbooks, taking into account market maturity, platform capabilities, channel dynamics, and local business needs.
• Define business objectives, success measures, leading indicators, and decision criteria to evaluate performance and inform recommendations to scale, adjust, pause, or stop initiatives.

Basic Qualifications

• 5+ years of experience in eCommerce strategy, digital commerce, route‑to‑market strategy, mid‑market sales strategy, product marketing, online merchandising, or a related technology role.
• Bachelor’s degree required.

Preferred Qualifications

• MBA or equivalent experience preferred.
• Experience with digital assortment, conversion improvement, customer journeys, marketplaces, eCommerce economics, demand generation, or digital‑to‑sales handoff.
• Understanding of mid‑market customers, inside‑sales motions, partner‑assisted selling, and hybrid direct and indirect routes.
• Strong analytical skills across funnel performance, conversion, product mix, pricing, margin, and commercial outcomes.
• Ability to influence Marketing, eCommerce, Sales, Channel, Geo 4P, Finance, and WW Portfolio stakeholders.
• Strong program‑design, presentation, and stakeholder‑management skills.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.