West Coast SDR Lead: Build & Scale High-Impact Pipelines

Cresta; San Francisco (CA); Hybrid; USD 142,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Flexible vacation time

Paid parental leave

Work from home stipend

Grubhub lunches and dinners for in‑off

Grubhub lunches and dinners for in‑off

Job summary

Cresta is seeking a West Coast SDR leader to build and lead our SF Bay Area SDR team. You will set the playbook for outbound and inbound pipeline generation, work in office 2x/week, and drive a high-performance culture across the squad.

You will hire, onboard, and mentor SDRs, develop data-driven strategies, and collaborate with Marketing, RevOps, and Sales to hit quotas and SLAs daily. Come help scale Cresta’s AI/CX platform and shape enablement across the region.

Qualifications

• 2+ years of sales/SDR leadership experience in a high-growth technology company.
• Located in the SF Bay Area, in office 2x/week (Mon/Wed).
• Deep understanding of modern SDR tools: Gong, LinkedIn Sales Nav, 6sense, ZoomInfo, etc.
• Experience executing an outbound multichannel strategy and optimizing playbooks.
• Consistent track record of exceeding quota, both as a leader and as an IC.
• Strong analytical experience managing pipeline goals and forecasting.
• Experience partnering with AEs, Marketing, and RevOps on ICP, messaging, and process.

Responsibilities

• Hire, onboard, and develop exceptional SDR talent
• Build and iterate on a data-driven outbound and inbound strategy
• Foster a culture of high accountability and performance
• Motivate the team through incentives and contests
• Uplevel SDRs and help them grow into future AEs and managers
• Report on SDR KPIs to ensure quotas and SLAs are hit daily
• Partner cross-functionally with Marketing, RevOps, and Sales on key initiatives

Skills

SDR leadership

Outbound strategy

Quota attainment

Pipeline forecasting

Cross-functional collaboration

Tools

Gong

LinkedIn Sales Navigator

6sense

ZoomInfo

Job description

Cresta is seeking a West Coast SDR leader to build and lead our SF Bay Area SDR team. You will set the playbook for outbound and inbound pipeline generation, work in office 2x/week, and drive a high-performance culture across the squad.

You will hire, onboard, and mentor SDRs, develop data-driven strategies, and collaborate with Marketing, RevOps, and Sales to hit quotas and SLAs daily. Come help scale Cresta’s AI/CX platform and shape enablement across the region.