SDR Lead: Build & Scale Enterprise Pipeline

Socket.dev; United States; Remote; USD 200,000 - 275,000; Full time

Benefits offered by this job

Health insurance

Startup equity

Additional benefits

Job summary

Traversal is seeking an SDR Lead to build and lead a high-performing outbound sales development team in the United States. You’ll own strategy, execution, and coaching that turns target accounts into qualified pipeline while staying hands-on with the reps you manage.

Set the outbound playbook, guide messaging across email, phone, and social, collaborate with Marketing and RevOps, define SDR KPIs, and maintain clean Salesforce data.

Qualifications

• 1-3+ years of experience managing or leading an SDR/BDR team, ideally at a B2B SaaS company selling into enterprise.

Responsibilities

• Hire, onboard, coach, and manage a team of SDRs, setting targets.
• Own the outbound playbook - messaging across email, phone, and social.
• Partner with Marketing to align inbound routing and campaign follow-up.
• Track SDR KPIs and keep Salesforce data clean and consistent.
• Segment and prioritize target accounts with Sales leadership.
• Coordinate investor-network outreach with Sequoia and other partners.
• Build a tiered outreach plan and stand up trigger-based prospecting.
• Own post-event follow-up motion with SOPs for event engagement.
• Run weekly 1:1s and pipeline reviews; use Gong to review calls.
• Serve as escalation point for high-value accounts and stay hands-on.
• Report on team performance and pipeline to leadership.
• Champion AI-driven workflows to speed up research and outreach.

Skills

SDR Management

Coaching

GTM Experience

Data-driven

Communication

Outbound Sales

Tools

Salesforce

Apollo

Clay

Gong

Outreach/Salesloft

Job description

Traversal is seeking an SDR Lead to build and lead a high-performing outbound sales development team in the United States. You’ll own strategy, execution, and coaching that turns target accounts into qualified pipeline while staying hands-on with the reps you manage.

Set the outbound playbook, guide messaging across email, phone, and social, collaborate with Marketing and RevOps, define SDR KPIs, and maintain clean Salesforce data.