Sales Development Manager - East

Cresta; San Francisco (CA); Hybrid; USD 142,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Flexible vacation time

Paid parental leave

Work from home stipend

Grubhub lunches and dinners for in‑off

Grubhub lunches and dinners for in‑off

Job summary

Cresta is seeking a West Coast SDR leader to build and lead our SF Bay Area SDR team. You will set the playbook for outbound and inbound pipeline generation, work in office 2x/week, and drive a high-performance culture across the squad.

You will hire, onboard, and mentor SDRs, develop data-driven strategies, and collaborate with Marketing, RevOps, and Sales to hit quotas and SLAs daily. Come help scale Cresta’s AI/CX platform and shape enablement across the region.

Qualifications

• 2+ years of sales/SDR leadership experience in a high-growth technology company.
• Located in the SF Bay Area, in office 2x/week (Mon/Wed).
• Deep understanding of modern SDR tools: Gong, LinkedIn Sales Nav, 6sense, ZoomInfo, etc.
• Experience executing an outbound multichannel strategy and optimizing playbooks.
• Consistent track record of exceeding quota, both as a leader and as an IC.
• Strong analytical experience managing pipeline goals and forecasting.
• Experience partnering with AEs, Marketing, and RevOps on ICP, messaging, and process.

Responsibilities

• Hire, onboard, and develop exceptional SDR talent
• Build and iterate on a data-driven outbound and inbound strategy
• Foster a culture of high accountability and performance
• Motivate the team through incentives and contests
• Uplevel SDRs and help them grow into future AEs and managers
• Report on SDR KPIs to ensure quotas and SLAs are hit daily
• Partner cross-functionally with Marketing, RevOps, and Sales on key initiatives

Skills

SDR leadership

Outbound strategy

Quota attainment

Pipeline forecasting

Cross-functional collaboration

Tools

Gong

LinkedIn Sales Navigator

6sense

ZoomInfo

Job description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

THE ROLE

You’ll build and lead our West Coast SDR team, driving outbound and inbound pipeline generation for Cresta's AI/CX platform. This is a build role: you're setting the playbook, not inheriting one. SF Bay Area based, in office 2x/week (Mon/Wed).

RESPONSIBILITIES

• Hire, onboard, and develop exceptional SDR talent
• Build and iterate on a data-driven outbound and inbound strategy
• Foster a culture of high accountability and performance
• Motivate the team through incentives and contests
• Uplevel SDRs and help them grow into future AEs and managers
• Report on SDR KPIs to ensure quotas and SLAs are hit daily
• Partner cross-functionally with Marketing, RevOps, and Sales on key initiatives

QUALIFICATIONS

• 2+ years of sales/SDR leadership experience in a high-growth technology company
• Located in the SF Bay Area, in office 2x/week (Mon/Wed)
• Deep understanding of modern SDR tools: Gong, LinkedIn Sales Nav, 6sense, ZoomInfo, etc.
• Experience executing an outbound multichannel strategy and optimizing playbooks
• Consistent track record of exceeding quota, both as a leader and as an IC
• Strong analytical experience managing pipeline goals and forecasting
• Experience partnering with AEs, Marketing, and RevOps on ICP, messaging, and process
• We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
• Flexible vacation time to promote a healthy work-life blend
• Paid parental leave to support you and your family
• Work from home office stipend to help you succeed in a remote environment
• Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.

OTE Range: $142,000 to $190,000 + Offers Equity