Web Strategy & Optimization Consultant

Granite Solutions Groupe; York, Northern (York County, KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

Commuter benefits

401(k) plan

Pet insurance

Job summary

Granite Solutions Groupe is seeking a Web Strategist to join our consulting team. You will own web strategy and digital experience roadmaps, partnering with Wealth CMO, product marketers, designers, analytics, content, and technology to execute initiatives and shape future experiences.

The role emphasizes improving customer journeys, driving conversion, and establishing optimization practices while supporting the launch of new wealth products.

Qualifications

• 8+ years in web strategy, digital product management, digital marketing, customer experience, or similar disciplines.
• Experience owning strategy for enterprise websites or major customer-facing digital experiences.
• Strong background in web optimization, conversion analysis, digital analytics, A/B testing, and customer journey optimization.
• Experience developing digital roadmaps, managing backlogs, and prioritizing competing business needs.
• Ability to translate marketing and business objectives into digital experiences and measurable outcomes.
• Strong understanding of UX principles, content strategy, SEO, digital marketing, and website performance optimization.
• Comfortable partnering with executive stakeholders and cross-functional teams.
• Self-directed, adaptable, and comfortable in a fast-moving environment.
• Experience using AI tools as thinking partner, efficiency accelerator, and marketing technology enabler.

Responsibilities

• Own web strategy and digital experience roadmaps for customer-facing digital properties.
• Execute established digital roadmaps while partnering with leadership to develop future digital strategies and priorities.
• Translate business goals, marketing objectives, and customer needs into effective digital experiences.
• Partner with marketing, product marketing, creative, content, analytics, technology, and campaign teams to deliver web initiatives.
• Lead web optimization efforts including A/B testing, heat mapping, session analysis, user testing, and conversion improvement initiatives.
• Establish consistent optimization practices and reporting across digital experiences.
• Analyze customer behavior, website performance, and engagement metrics to identify opportunities for improvement.
• Improve customer journeys and conversion paths across digital channels.
• Support the launch and optimization of new digital products, services, and customer experiences.
• Partner with teams to ensure digital experiences align with customer needs, business priorities, and compliance requirements.
• Provide strategic recommendations and proactively identify opportunities to improve the overall web experience.

Skills

Web strategy

Digital product management

A/B testing

Web analytics

UX principles

Tools

Adobe Workfront

Figma

Adobe Target

Microsoft Clarity

Adobe Experience Manager

Job description

Granite Solutions Groupe is seeking a Web Strategist to join our consulting team. You will own web strategy and digital experience roadmaps, partnering with Wealth CMO, product marketers, designers, analytics, content, and technology to execute initiatives and shape future experiences.

The role emphasizes improving customer journeys, driving conversion, and establishing optimization practices while supporting the launch of new wealth products.